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Just the Answer - John Higgins and Jennie Meador 1 Nov 2004

Column: just the Answer

Brown-Forman gained a majority stake in Finlandia in 2002 and, having put its hefty marketing muscle behind the vodka brand, now sells more than 1.7m cases of it a year worldwide. In our second Just the Answer interview, John Higgins, brand manager for the Americas, and Jennie Meador, brand director for the US, told us what to expect next.


Just the answer - Christopher Carson 19 Oct 2004

Column: just the Answer

This week sees the launch of a new regular item on the just-drinks feature pages - Just the answer. The interviews will feature major figures in the drinks industry answering key questions about their companies' activities and the business in general. We begin with Christopher Carson, CEO of Constellation Europe, European division of the fast-expanding US-based drinks group, Constellation Brands.

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