161 results in the archive - showing page 2 of 6

Research in Focus - BRIC Travellers Swell Travel Retail Coffers 11 Apr 2013

Column: Research in Focus

Drinks companies stand to benefit as the global travel retail market continues to expand, buoyed by millions of new passengers from developing economies, according to a new just-drinks/IWSR report.


Research in Focus - Wine: Tribal Instincts 28 Feb 2013

Column: Research in Focus

Consumer behaviour has been transformed by technology, but the main consumer trends all have their roots in mankind’s most primeval impulses. There are some important lessons for drinks marketers, as Wine Intelligence explains.


Research in Focus - Global reach gives Scotch whisky an edge during downturn 8 Feb 2013

Column: Research in Focus

The international scope of the Scotch whisky sector and its strong growth in emerging markets has allowed the market to continue growing in spite of the global downturn. However, as a new just-drinks/IWSR report points out, the performance in mature markets has led some to question whether more innovation is required to rejuvenate the category in what remain key markets.


Research in Focus - Emerging Markets Not Always the Answer 25 Jan 2013

Column: Research in Focus

While there has been huge focus in the spirits sector on emerging markets in recent years, a new report from Euromonitor International suggests prioritising development in these up-and-coming regions will not be the optimal growth strategy for all companies.


Research in Focus - Japan: Younger Wine Drinkers Provide Fresh Impetus 21 Dec 2012

Column: Research in Focus

Japan’s reputation as a conservative market which has reached a natural plateau is looking increasingly outdated, according to a Wine Intelligence report – and it’s the 20-34 age group that’s doing most to shake things up.


Research in Focus - China: 1.3bn People, 19m Wine Drinkers, Six Types of Consumer 23 Nov 2012

Column: Research in Focus

Just about everyone in the wine trade wants to do business with China. And by now, just about everyone has realised that, despite the explosive growth in the Chinese market, this isn’t the easiest thing to achieve. Barriers to entry are numerous; failure rates are high.


Research in Focus - Wine: Nailing the Nordics 26 Oct 2012

Column: Research in Focus

This week sees the publication of a new report from Wine Intelligence that looks at the wine markets in the Nordic region. Graham Holter considers the report's findings and learns that, when it comes to the region's wine consumers, one size most certainly does not suit all.


Research in Focus - Locating the Silver Lining for Drinks Companies 19 Oct 2012

Column: Research in Focus

As macroeconomic volatility, the mature versus emerging market narrative, the craft revolution coming of age and shifting demographics all radically reshape the alcoholic drinks battleground, innovation is accelerating and becoming more crucial than ever. Exploring key underlying themes and highlighting exemplary launches spearheading relevant trends, Euromonitor International’s latest global briefing provides a category-by-category sneak peak of the industry’s short- to medium-term future. Spiros Malandrakis, senior alcoholic drinks analyst, looks into the proverbial crystal ball.


Research in Focus - Diageo's Johnnie Walker Just Keeps On Walking 12 Oct 2012

Column: Research in Focus

In a way it must be a bit galling for the undoubtedly talented number crunchers at the International Wine and Spirit Record (IWSR) that their carefully devised methodology for calculating the world's top performing spirit brand produces probably the same outcome as the intuitive guess of most industry professionals.


Research in Focus - Soft Drinks: How Consumption Patterns Drive Branding and Product Development 5 Oct 2012

Column: Research in Focus

In 2011, global soft drinks sales reached 609bn litres, up by 4% over the previous year and continuing a steady upwards trend. At the same time, global consumption continues to evolve, both in terms of what consumers are buying as well as how, where and - perhaps most importantly - why.


Research in Focus - Champenois Back US to Deliver Over Next Decade 28 Sep 2012

Column: Research in Focus

In spite of much exciting talk about the growth of Champagne in Far Eastern markets, the country marked out by most observers as most promising export destination for Champagne over the next decade is in fact a resurgent US.


Research in Focus - Prosecco Leads the Sparkling Wine Charge 13 Sep 2012

Column: Research in Focus

Growth in sparkling wine of the non-Champagne variety has been a somewhat unheralded success story of the global wines and spirits market during the past ten years, and the product which typifies the sector's progress - and the star performer to boot - is the northern Italian fizz, Prosecco.


Research in Focus - RTDs & High-Strength Premixes: A Growing & Increasingly Sophisticated Category 13 Jul 2012

Column: Research in Focus

The RTDs/high-strength premixes category registered the second strongest total volume growth of all alcoholic drinks categories globally in 2011. New launches and category extensions led to the repositioning of RTDs as a healthier and more socially responsible category, expanding its consumer base and growing in both volume and value terms as a result.


Research in Focus - Brewers look to premium brands to alleviate recessionary woes 11 Jun 2012

Column: Research in Focus

Premium beer sales are set to grow in "every continent" over the next four years according to a new just-drinks report, with Asia expected to show particularly strong growth. However, premium beer growth is forecast to be "sluggish" in Europe.


Research in Focus - Health Benefits Fuel New Products in Soft Drinks 10 May 2012

Column: Research in Focus

Between 2011 and 2016, developed markets are predicted to have very little soft drinks absolute volume growth due mainly to market saturation. Since volume increases are limited, there is a search for value-added new products to enhance category profitability.


Research in Focus - Health Concerns a Boon for Stevia-Based CSDs in China? 10 May 2012

Column: Research in Focus

Scepticism towards artificial sweeteners has inhibited growth in lower-calorie carbonated soft drinks (CSDs) in China but as obesity rates rise, consumer demand for lower-calorie, healthier beverages will increase. To meet this demand and to prevent consumers deserting the CSD market for healthier non-carbonated products, CSD producers will have to develop lower-calorie, naturally sweetened offerings, and stevia-based products could be the obvious solution.


Research in Focus - Na Zdorovie, Amigo! Russians Take to Tequila 19 Apr 2012

Column: Research in Focus

As hard as it may be to conceive of another white spirit winning the hearts of Russian drinkers, it appears that Tequila is doing just that. If current growth rates are maintained, Russia is likely to take Germany's place as the fourth-largest Tequila market within the next two to three years, says a new IWSR/just-drinks report.


Research in Focus - Ready To Drink Finally Comes of Age 16 Mar 2012

Column: Research in Focus

The economic downturn has been a catalyst for both recovery and reinvention in the ready-to-drink category, according to a new report from Euromonitor.


Research in Focus - Cognac Enjoys New "Golden Age" 10 Feb 2012

Column: Research in Focus

From the somewhat depressing perspective of recession-ravaged Europe, the idea of any sector of the premium spirits market enjoying a golden age may seem somewhat surprising. But, thanks to the contrasting fortunes of emerging Asian markets, Cognac is experiencing precisely that, according to a new report from The IWSR and just-drinks.


Research in Focus - Baijiu Shows Premium Sector is Not All About Imported Cachet 20 Jan 2012

Column: Research in Focus

Much has been written about the continued growth potential for imported spirits in China, but a new report from The IWSR examines the special position the traditional spirit, baijiu, holds in the Chinese spirits sector.


Research in Focus - Doing its Own Thing Pays Off for Gin 16 Dec 2011

Column: Research in Focus

As vodka sales have soared over the last ten years, gin has been somewhat in the doldrums. However, a new The IWSR/just-drinks report shows that the premium gin category is now growing, on the back of new product innovation and marketing which emphasises gin’s unique attributes rather than simply trying to emulate vodka.


Research in Focus - Challenges and Strategies in Global Fruit/Vegetable Juice Sales 28 Oct 2011

Column: Research in Focus

Several inherent challenges exist in global fruit/vegetable juice sales. In a recent Euromonitor International Global Briefing, entitled 'Global Consumer Preferences within Fruit/Vegetable Juice', Richard Haffner, Euromonitor’s head of beverage research, analyses these challenges and offers strategies for growth opportunities in global fruit/vegetable juice sales.


Research in Focus - 'The World’s Top Performing Spirits Brands' from The IWSR/just-drinks 19 Oct 2011

Column: Research in Focus

A new report incorporating the IWSR's spirits rankings and a just-drinks readership survey confirms Johnnie Walker’s status as the undisputed global brand leader in the spirits sector but also has some positive findings for brands such as Jack Daniel’s, Absolut and Captain Morgan.


Research in Focus - Can Any Wine Company Gain 5% Global Volume Share? 4 Oct 2011

Column: Research in Focus

The global wine industry remains highly fragmented. In a recent Euromonitor International global briefing, entitled 'How Wine Companies Can Become Global', Jeremy Cunnington looked at why, and whether it can change.


Research in Focus - Innovation Key to Growth for Non-Scotch Whiskies 29 Jul 2011

Column: Research in Focus

Investment in product innovations such as flavoured whiskies and RTDs has borne fruit for non-Scotch whiskies, according to a new just-drinks/IWSR report, while US, Canadian and Irish whiskies have also capitalised on the growing popularity of cocktails.


Research in Focus - Global Performance and Prospects for Beer 22 Jul 2011

Column: Research in Focus

While some signs of a relative rebound in the global beer market started appearing in 2010, following the sobering trough reached in 2009, growth has yet to return to pre-recessionary levels. Spiros Malandrakis, Alcoholic drinks analyst Euromonitor International examines the current state of the industry, including the post-recession fallout, recovering and still beleaguered markets, and scenarios for growth moving forward.


Research in Focus - Premium Outlook Good for Vodka, Despite Recession 27 May 2011

Column: Research in Focus

Continued growth in the US and the prospect of an increasingly prominent position in the global travel retail sector augur well for premium vodka brands, according to a new report from just-drinks and IWSR.


Research in Focus - Growth Opportunities for Beer Suppliers 18 Mar 2011

Column: Research in Focus

Beer brewing is a process impacted by a combination of endogenous variables, such as market maturity and changing consumer preferences, as well as exogenous factors such as the economic climate, consumer confidence, spending power and demographic shifts. Euromonitor International’s latest report, ‘Growth Opportunities for Beer Suppliers’, provides an overview of global beer production, while focusing on both how it influences - and is influenced by - general market performance in the context of an increasingly volatile world. This report takes a closer at when it is most appropriate to produce beer locally or brew abroad, while at the same time focusing on a case study of the Chinese market. Spiros Malandrakis, alcoholic drinks analyst at Euromonitor International, investigates.


Research in Focus - Rum Sector Reaping the Premiumisation Dividend 9 Mar 2011

Column: Research in Focus

Following the trends seen in categories such as vodka and Tequila, rum marketers are optimistic about the potential for premium and super-premium rums. A new just-drinks/IWSR report suggests with good reason.


Research in Focus - Malt Whisky Sales Suffer in Downturn, But Outlook is Positive 9 Feb 2011

Column: Research in Focus

Malt whisky sales suffered during the downturn, but a new just-drinks/IWSR report forecasts a rapid recovery for the sector and suggests the long-term prognosis remains positive.

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