37 results in the archive - showing page 2 of 2

Comment - Spirits - Hine-Sight's Fine Sight 27 Jul 2010

Column: Comment - Spirits - A Word with Woodard

It must be madness, but Richard Woodard is in buying mood. Considering the state of the world's finances, his timing could be well off. But only Hine-sight will show whether he is a genius, or a fool...


Comment - Spirits - The Glenlivet and the Art of Timing 29 Jun 2010

Column: Comment - Spirits - A Word with Woodard

Some journalistic questions are not so much serious enquiries as a ticking of the boxes – you ask because you have to, but you already know what the answer’s going to be.


Comment - A Word with Woodard - Distil Standing? 25 May 2010

Column: Comment - Spirits - A Word with Woodard

Okay, I’d better admit this straight off: I don’t like trade fairs. Call me crazy, but the idea of spending two or three exhausting days deprived of daylight, digestible food and the company of people who aren’t in the drinks trade isn’t one that has me skipping down the aisle of a DLR train.


Comment - A Word with Woodard - Premium without the premium 29 Apr 2010

Column: Comment - Spirits - A Word with Woodard

Following our discussion of premiumisation in the spirits industry with Diageo's CMO earlier this week, Richard Woodard queries a new, Scotch whisky addition to the price bracket. Is premiumisation a victory of style over substance? Or does it satisfy a genuine consumer desire? The answer, of course, is both.


Comment - A Word with Woodard - Cognac must mix substance with style 25 Mar 2010

Column: Comment - Spirits - A Word with Woodard

Cognac has caught the eye of high-profile bartenders around the world, but producers need to add a little more style to their substance if they are to win over new, cocktail-loving consumers, argues Richard Woodard following a visit to the International Cognac Summit.


Comment - A Word with Woodard - Rowing with Captain Morgan 25 Feb 2010

Column: Comment - Spirits - A Word with Woodard

It’s already been christened, in typical journalese, the “Rum Wars”. It’s prompted angry exchanges in the Caribbean, questions on Capitol Hill and, most recently, a vitriolic attack by the world’s biggest drinks company on one of its rivals. So just what is going on with Diageo’s new Captain Morgan distillery? Richard Woodard picks apart Captain Morgan's current adventure.


Comment - A Word with Woodard - Spirits laws: The time is now 26 Jan 2010

Column: Comment - Spirits - A Word with Woodard

Diageo’s recent court victory in the Vodkat “passing off” case has brought the world of spirit regulations into the headlines. But, according to Richard Woodard, two more low-profile announcements have arguably even more long-term significance for the category at large.

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