273 results in the archive - showing page 10 of 10

Focus - Soft drinks makers reap superfruit dividend 8 Feb 2008

Column: Focus

Growing consumer interest in the health-enhancing properties of exotic fruits has proved a significant boon for the soft drinks industry. Most of these superfruits end up in juice form, writes Shane Starling, providing soft drinks producers with a constant stream of new product opportunities at premium price points.

FOCUS - Soft drinks brands target health-conscious women 3 Jan 2008

Column: Focus

The Christmas season may be a time notorious for over-indulgence, but soft drinks companies see it as a key period for adult soft drinks, where the emphasis is increasingly on healthy offerings. Annette Farr reports on the plethora of new products targeted at health-conscious professional women.

Focus - Drinks producers in European kids’ advertising initiative 24 Dec 2007

Column: Focus

A group of 11 major food and drinks companies have launched a new self-regulatory initiative in Europe under which they will voluntary make changes to how and what they advertise directly to children. Ben Cooper assesses the scope of the EU Pledge and its chances of success.

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