59 results in the archive - showing page 1 of 2

How the hangover could be a marketing opportunity for soft drinks - Comment 12 Jul 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

We (nearly) all suffer from them, and yet we all counter them with different measures. Could the soft drinks industry be missing an opportunity to surf the hangover wave? Richard Corbett reports.


How soft drinks can win big when targeting adult consumers - Comment 21 Jun 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

At the turn of the century, Britvic paid what many considered at the time to be an awful lot of money for Orchid Drinks. The company made drinks for grown-ups - or, as they are more often known, adult soft drinks.


Is 2016 boom time for soft drinks in West Europe? - Comment 19 May 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

A mild start to the year in many West European markets, coupled with an earlier Easter, looks to have aided the fortunes of the region’s soft drinks category in the first quarter of 2016. In its soon-to-be published Quarterly Beverage Tracker, Canadean is set to predict a marginal increase in soft drinks demand in the year so far.


Will Ball Corp's patience for Rexam be rewarded with 2016 can bonanza? - Comment 12 May 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Like all mega takeover deals, Ball Corp's purchase of fellow can maker Rexam has been a long, drawn-out process. It was way back in February last year that the US$6.6bn agreement was first announced, and yet it took nearly a year to get the blessing of the European Commission.


What effect would a sugar tax have on India's burgeoning soft drinks category? - Comment 21 Apr 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Soft drinks marketers are always scratching their heads trying to establish new refreshment occasions for their drinks to exploit. Sometimes, these opportunities can be found in the most extraordinary channels. In Southern India, for example, salons have proved to be a surprise outlet for lemon & lime drinks like Sprite or 7 Up.


What will a UK sugar tax mean for soft drinks producers? - Comment 29 Mar 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, Richard Corbett considers the impact of a sugar tax on the UK CSD market.


Is non-alcoholic beer a threat to soft drinks? - Comment 16 Feb 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, Richard Corbett considers whether low-/no-alcohol beer could eat into soft drinks' share of throat.


What was the best European NPD in soft drinks & water in 2015? - Comment 21 Jan 2016

Column: Comment - Soft Drinks & Water - A Bit of Corbett

The seasonal festivities tend to give way to a period of ideas, hopes and plans. In Europe, the soft drinks industry is looking to formulate its strategies for the coming year. Before that, Richard Corbett considers last year's soft drinks and water NPD in the region, and picks his favourite.


Balmy summer boosts bottled water in Western Europe - Comment 11 Nov 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

A decade ago, West Europe accounted for nearly four in every ten litres of packaged water sold globally, according to Canadean. By the end of last year, that had shrunk to little more than a fifth. While the global market for packaged water has jumped by 75%, the West European market has managed to creep up by just 4% in the last ten years and 2014’s West European sales remain below that of their 2006 high water mark, when much of Europe basked in tropical weather conditions.


Can coconut water repeat its US success in Europe? - Comment 20 Oct 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Coconut water has been drunk in parts of the world for thousands of years but, with the exception of Robinson Crusoe and maybe a few others, the concept is still relatively new among European consumers.


Soft drinks grow in West Europe in 2015 but challenges remain - Comment 15 Sep 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Here in the UK, the swifts, swallows and housemartins have packed up and are making their way back to Africa signalling the end of another summer in Europe. As we enter the autumn of the year we are now well placed to identify the trends in place in West Europe that will define the year from the perspective of the soft drinks industry.


How Cott Corp Weathered Private-Label's Storm - Comment 13 Aug 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

The theory goes that, as times grew tighter, private label companies were well-placed to reap the harvest. Cott Corp, however, showed that this was not as straightforward a theory as one would believe. Richard Corbett looks at how the company has performed and what it has done to turn around its fortunes.


Soft Drink Deaths Claim: A Case for the Defence is Needed - Comment 15 Jul 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

The soft drinks industry has responded with some ire to a study from the Friedman School of Nutrition Science and Policy at Tufts University in Boston, US.


Comment - Soft Drinks & Water - Energy Drinks Get Safety Boost 9 Jun 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

The concept of a drink that can give you an instant hit of energy was always going to be a winning formula.


Comment - Soft Drinks & Water - Could Nestle Waters Gatecrash the Diet CSD party? 13 May 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

I recall the story of a well-known racehorse trainer, out on his gallops one spring morning watching his string of horses when a rainbow appeared. One of the stable lads, riding a particularly well thought of horse, shouted across to the trainer telling him that if he looked behind the rainbow he would find a pot of gold. "You idiot" the trainer retorted back. "You don’t need to look behind a rainbow for a pot of gold. You’re sitting on one." I think that Nestle Waters has looked at its stable of brands and realised it too may already be sitting on its own pot of gold.


Comment - Soft Drinks & Water - Will Keurig Kold come to Coca-Cola Co's Rescue? 16 Apr 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Will the next innovation in at-home carbonation prove to be the silver bullet for The Coca-Cola Co? Richard Corbett considers the prospects for the Keurig Kold.


Comment - Soft Drinks & Water - Nichols' Vimto Highlights Middle Eastern Promise 10 Mar 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, Richard Corbett looks at the Middle East, a region that offers a wealth of opportunities to the soft drinks and bottled water category.


Comment - Soft Drinks & Bottled Water - Cocktail Hour at AG Barr after Funkin Move 10 Feb 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Earlier this month, AG Barr announced its purchase of the cocktail and syrups producer, Funkin. Richard Corbett looks at the deal and considers the likelihood of success from Barr's Funkin move.


Comment - Soft Drinks & Water - European Soft Drink Innovation on the Up 13 Jan 2015

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Richard Corbett takes his annual look back at the winners and losers in soft drink NPD last year.


Comment - Soft Drinks & Water - IPO Launch a Tonic for Fever-Tree 18 Nov 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Earlier this month, UK-based Fever-Tree launched an IPO, almost ten years after launching its namesake line of mixers. Richard Corbett believes both the company and its brand are firmly on the road to global success.


Comment - Soft Drinks & Water - Flat Water in Western Europe a Worry for Nestlé 28 Oct 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Bottled water appears to have been the biggest victim of the economic downturn, particularly in Western Europe. Richard Corbett takes a look at the prospects for one of the larger water players in the region, Nestlé.


Comment - Soft Drinks & Water - 2014 to be Groundhog Year for Western Europe 23 Sep 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

The markets of Western Europe have long been the engine for soft drinks companies, generating steady returns and providing a dependable working environment. But, the global economic downturn has hit the region hard. Richard Corbett surveys the wreckage.


Comment - Soft Drinks & Water - Into Africa 12 Aug 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, Richard Corbett turns his attention to the potential offered to soft drinks companies by the markets of Africa.


Comment - Soft Drinks & Water - Coke Life: Hit or Miss? 16 Jul 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

A year on from its South American debut, The Coca-Cola Co is taking Coca-Cola Life to the west. Richard Corbett considers the new brand extension, and its prospects for success.


Comment - Soft Drinks & Water - Monster Success: Know Your Consumer 20 May 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Never far from the headlines, Monster Beverage Corp has caught Richard Corbett's eye; be it for its near-constant presence in litigation or its healthy set of Q1 numbers earlier this month.


Comment - Soft Drinks & Water - Glass Still Classy 25 Apr 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Earlier this month, private equity fund KPS Capital Partners committed to pay Ardagh Glass a not inconsiderable sum of money for Anchor Glass. But, will it be money well spent? Richard Corbett investigates.


Comment - Soft Drinks & Water - Slimmed-Down Low-Cal Sales a Cause for Concern 18 Mar 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

The low-calorie soft drinks segment is struggling globally, which is ironic considering the pressure that has come to bear on full-sugar CSDs in recent years. This month, Richard Corbett considers how the sub-category can turn things around.


Comment - Soft Drinks & Water - The Kitchen: The New Soft Drink Frontline 18 Feb 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Earlier this month, The Coca-Cola Co took aim at the in-home carbonation market, through its tie-up with Green Mountain Coffee Roasters. Richard Corbett surveys the battlefield.


Comment - Soft Drinks & Water - NPD in Europe in 2013: And the Winner is… 23 Jan 2014

Column: Comment - Soft Drinks & Water - A Bit of Corbett

Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win a Corbett?


Comment - Soft Drinks & Water - An Inconvenient Truth for Soft Drinks 27 Nov 2013

Column: Comment - Soft Drinks & Water - A Bit of Corbett

This month, Richard Corbett looks at the changing role of the convenience store when it comes to soft drinks and bottled water sales.

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