161 results in the archive - showing page 1 of 6

Research in Focus - Vodka Brands Look to Rediscover their Mojo 25 Nov 2014

Column: Research in Focus

After decades of rampaging growth, the vodka sector has more recently been enduring the unfamiliar experience of feeling a little left behind.


Round-Up - NPD: Is “Craft” the Next Big Thing for Soft Drinks and Fruit Juices? 24 Nov 2014

Column: Research in Focus

The success of craft beer may be one of the biggest success stories in packaged beverages in the last 50 years. Craft beer currently accounts for over 14% of the overall beer market in the US and craft beer production nearly doubled between 2011 and 2014, according to the country's Brewers Association.


Research in Focus - Fading Recovery, Fresh Downside Risks and Hidden Potential 19 Nov 2014

Column: Research in Focus

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation initiatives and opportunities presented by the millennial generation coming of age. Euromonitor's senior alcoholic drinks analyst, Spiros Malandrakis, deconstructs the industry’s key regional narratives, highlighting key learning’s from across the globe.


Research in Focus - The Five Biggest Trends in FMCG in the Next Five Years 7 Nov 2014

Column: Research in Focus

A new report by Canadean analyses future trend scenarios for the FMCG sector, identifying the best opportunities in consumer markets over the next five years. Ronan Stafford, analyst at Canadean, explains why emerging economies will play such a huge role in the years to come.


Research in Focus - Opportunity Waiting: Beers Beyond Lager 6 Nov 2014

Column: Research in Focus

In 2013, beer alternatives generated 13bn litres of volume sales and US$58bn in sales revenue, according to Euromonitor International. This is small when compared to the respective standard lager sizes of 182bn litres and US$583bn.


Research in Focus - English Gin Breaks Away From its Core Markets 27 Oct 2014

Column: Research in Focus

Consumption of English gin - excluding consumption in India and the Philippines, which both consist almost entirely of local economy brands - has been dominated by three core markets: the US, Spain and the UK.


Research in Focus - Will Coca-Cola Life and Pepsi True Damage Perceptions of Stevia? 21 Oct 2014

Column: Research in Focus

Amidst the much-publicised decline of both regular and reduced sugar carbonates, The Coca-Cola Co and PepsiCo have confirmed plans to launch stevia-based cola carbonates (Coca Cola Life and Pepsi True) in the US.


Research in Focus - Race to Innovate Blurs Drinks Category Lines 15 Oct 2014

Column: Research in Focus

The increasingly fast-paced rise and fall of trends is having a major impact on the global drinks market. Consumers have begun not only to expect, but also demand, the continued innovation of categories and products, according to the IWSR’s Global Trends Report 2014.


Research in Focus - Liquid Water Enhancers: Unclear Positioning Causes Challenge for Manufacturers 14 Oct 2014

Column: Research in Focus

Following its successful emergence in the US beverage market as a result of high levels of investment from major companies such as Kraft and The Coca-Cola Co, the liquid water enhancer category has been introduced in the UK.


Research in Focus - Emerging markets key to Scotch whisky growth 7 Oct 2014

Column: Research in Focus

As the Scotch whisky industry en masse breathes a long - if discreet - sigh of relief that the Scottish National Party failed to carry the day in the country's independence referendum last month, it will be pondering how to return what is one of the country's key export earners swiftly back to growth.


Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future 1 Oct 2014

Column: Research in Focus

New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success as the ripple effects of the recession and fresh emerging-market volatility are transforming drinking habits and rituals.


Research in Focus - How Can 100% Juice Stay Strong in the Gulf States? 23 Sep 2014

Column: Research in Focus

Last year, the Middle East and Africa (MENA) accounted for just 8% of total juice volumes. Yet, this unremarkable position in the global juice category belies a very strong regional growth story, with high single-digit growth in the region’s most important national markets.


Research in Focus - Smaller Emerging Markets still Important for Champagne 26 Aug 2014

Column: Research in Focus

The forecast gradual recovery of Champagne shipments to nearer their record level over the next four years will be borne primarily out of economic recovery in its powerhouse export markets, such as the UK and Germany, and, albeit more sluggishly, in France.


Research in Focus - Cognac Rides the Recessionary Rollercoaster 13 Aug 2014

Column: Research in Focus

A new report from just-drinks and The IWSR suggests the Cognac sector has been on something of a rollercoaster ride during the recent economically turbulent years.


Research in Focus - Family Branding: Establishing Beverage Verticals for Parents and Children 25 Jul 2014

Column: Research in Focus

Consumer concerns over calorie and sugar content have undoubtedly been a major contributor to shifting consumer beverage choices, particularly in developed markets like the US, UK, and France.


Research in Focus - Cachaça seeks "Brand Brasil" bounce 14 Jul 2014

Column: Research in Focus

Now would seem an opportune time to assess the current fortunes and potential for Brazil's national spirit, cachaça, and a new joint-report from The IWSR and just-drinks has done just that.


Research in Focus - Research Highlights Gin's Hidden Premium Trend 12 Jun 2014

Column: Research in Focus

The global category figures may not look that encouraging but a new joint-report from just-drinks and The IWSR points to better fortunes for the gin market.


Research in Focus - Mergers & Acquisitions in Alcoholic Drinks 28 May 2014

Column: Research in Focus

Mergers and acquisitions have to varying degrees been important in shaping the different alcoholic drinks categories.


Research in Focus - Connoisseurship and 'Terroir' take Malt Whisky to Record High 27 Mar 2014

Column: Research in Focus

The close affinity between Scotland and France dates back as far as the 13th Century and the Auld Alliance. In those days, it was primarily shared enmity and suspicion of England that bound the two nations together: Some might say still does.


Research in Focus - Cider's Potential Bubbles to the Surface 17 Mar 2014

Column: Research in Focus

Global manufacturers, orchards owners, and independent brewers are realising the potential in the cider/perry market beyond core markets, particularly the UK. Evolving cider/perry markets in Eastern Europe and New World markets, notably the US, Australia, South Africa, and Argentina, have driven growth in recent years.


Research in Focus - Craft Distillers Follow in the Little Footsteps of the Micro-Brewers 3 Mar 2014

Column: Research in Focus

The latest joint-report from just-drinks and The IWSR, published this week, looks at the non-scotch whisk(e)y category. Ben Cooper considers what the findings of this research mean for the smaller whisk(e)y distillers around the World.


Research in Focus - Smaller Packaging Increases Access, Raises Value in Emerging Asian Markets 25 Feb 2014

Column: Research in Focus

With challenges facing the CSD category at every turn, Euromonitor has spotted a surprise opportunity for producers, in some of the emerging markets of the World.


Research in Focus - Vodka and the Flavour Fatigue 7 Feb 2014

Column: Research in Focus

The flavoured vodka category has been a growth engine of the spirits sector for some time, but new research from just-drinks suggests that the sub-category no longer represents the easy route to growth or the obvious 'go to' option for new product development that it did a few years ago.


Research In Focus - Climate Change Altering Profile of European Wine Sector 10 Jan 2014

Column: Research in Focus

Climate change has significant implications for Europe's wine industry, according to a new just-drinks report. However, while rising temperatures are creating stern challenges for some of the region's most established wine-producing areas, wine production is becoming possible in northern regions where hitherto viticulture was not commercially viable. Ben Cooper reports.


Research In Focus - Vodka: Absolut game-changer 7 Oct 2013

Column: Research in Focus

Is there a brand that has exerted a more profound influence on a drinks category than Absolut Vodka? Ben Cooper doubts it.


Research in Focus - The Evolution of Energy: How a Shift in Focus Broadens Appeal 8 Aug 2013

Column: Research in Focus

As explored in Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet, energy drinks across the world are positioned and marketed in different ways.


Research in Focus - Ready for More Growth: RTDs Continue to Defy Doom-Mongers 2 Aug 2013

Column: Research in Focus

The ready-to-drink (RTD) category continues to offer growth potential for spirits producers while giving their brands access to consumption occasions they were traditionally excluded from and the opportunity to attract new consumers through product innovation.


Research in Focus - Challenges Facing Diageo in Spirits 1 Jul 2013

Column: Research in Focus

In a recently-published global briefing 'Diageo in Spirits', Euromonitor International’s senior alcoholic drinks analyst Jeremy Cunnington takes a look at what are the challenges facing Diageo in spirits as the new CEO Ivan Menezes takes charge.


Research in Focus - White Spirits: Grey Prospects & Golden Opportunities 30 May 2013

Column: Research in Focus

The white spirits category is merely an arbitrary pooling together of subsectors sharing some commonalities and more than a few major differences on the basis of the drinks’ primary colours. Euromonitor International’s latest global report ‘White Spirits: Grey Prospects and Golden Opportunities’ offers insights on this most ubiquitous of major alcoholic drinks segments. Senior analyst Spiros Malandrakis provides a brief glimpse of some of the key findings.


Research in Focus - Rum Set to Benefit from its Versatility 10 May 2013

Column: Research in Focus

The many facets of rum reflect a versatility that looks set to keep an already growing category moving in the right direction, according to a new report from just-drinks and The IWSR.

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