144 results in the archive - showing page 1 of 5

Research in Focus - Mergers & Acquisitions in Alcoholic Drinks 28 May 2014

Column: Research in Focus

Mergers and acquisitions have to varying degrees been important in shaping the different alcoholic drinks categories.


Research in Focus - Connoisseurship and 'Terroir' take Malt Whisky to Record High 27 Mar 2014

Column: Research in Focus

The close affinity between Scotland and France dates back as far as the 13th Century and the Auld Alliance. In those days, it was primarily shared enmity and suspicion of England that bound the two nations together: Some might say still does.


Research in Focus - Cider's Potential Bubbles to the Surface 17 Mar 2014

Column: Research in Focus

Global manufacturers, orchards owners, and independent brewers are realising the potential in the cider/perry market beyond core markets, particularly the UK. Evolving cider/perry markets in Eastern Europe and New World markets, notably the US, Australia, South Africa, and Argentina, have driven growth in recent years.


Research in Focus - Craft Distillers Follow in the Little Footsteps of the Micro-Brewers 3 Mar 2014

Column: Research in Focus

The latest joint-report from just-drinks and The IWSR, published this week, looks at the non-scotch whisk(e)y category. Ben Cooper considers what the findings of this research mean for the smaller whisk(e)y distillers around the World.


Research in Focus - Smaller Packaging Increases Access, Raises Value in Emerging Asian Markets 25 Feb 2014

Column: Research in Focus

With challenges facing the CSD category at every turn, Euromonitor has spotted a surprise opportunity for producers, in some of the emerging markets of the World.


Research in Focus - Vodka and the Flavour Fatigue 7 Feb 2014

Column: Research in Focus

The flavoured vodka category has been a growth engine of the spirits sector for some time, but new research from just-drinks suggests that the sub-category no longer represents the easy route to growth or the obvious 'go to' option for new product development that it did a few years ago.


Research In Focus - Climate Change Altering Profile of European Wine Sector 10 Jan 2014

Column: Research in Focus

Climate change has significant implications for Europe's wine industry, according to a new just-drinks report. However, while rising temperatures are creating stern challenges for some of the region's most established wine-producing areas, wine production is becoming possible in northern regions where hitherto viticulture was not commercially viable. Ben Cooper reports.


Research In Focus - Vodka: Absolut game-changer 7 Oct 2013

Column: Research in Focus

Is there a brand that has exerted a more profound influence on a drinks category than Absolut Vodka? Ben Cooper doubts it.


Research in Focus - The Evolution of Energy: How a Shift in Focus Broadens Appeal 8 Aug 2013

Column: Research in Focus

As explored in Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet, energy drinks across the world are positioned and marketed in different ways.


Research in Focus - Ready for More Growth: RTDs Continue to Defy Doom-Mongers 2 Aug 2013

Column: Research in Focus

The ready-to-drink (RTD) category continues to offer growth potential for spirits producers while giving their brands access to consumption occasions they were traditionally excluded from and the opportunity to attract new consumers through product innovation.


Research in Focus - Challenges Facing Diageo in Spirits 1 Jul 2013

Column: Research in Focus

In a recently-published global briefing 'Diageo in Spirits', Euromonitor International’s senior alcoholic drinks analyst Jeremy Cunnington takes a look at what are the challenges facing Diageo in spirits as the new CEO Ivan Menezes takes charge.


Research in Focus - White Spirits: Grey Prospects & Golden Opportunities 30 May 2013

Column: Research in Focus

The white spirits category is merely an arbitrary pooling together of subsectors sharing some commonalities and more than a few major differences on the basis of the drinks’ primary colours. Euromonitor International’s latest global report ‘White Spirits: Grey Prospects and Golden Opportunities’ offers insights on this most ubiquitous of major alcoholic drinks segments. Senior analyst Spiros Malandrakis provides a brief glimpse of some of the key findings.


Research in Focus - Rum Set to Benefit from its Versatility 10 May 2013

Column: Research in Focus

The many facets of rum reflect a versatility that looks set to keep an already growing category moving in the right direction, according to a new report from just-drinks and The IWSR.


Research in Focus - BRIC Travellers Swell Travel Retail Coffers 11 Apr 2013

Column: Research in Focus

Drinks companies stand to benefit as the global travel retail market continues to expand, buoyed by millions of new passengers from developing economies, according to a new just-drinks/IWSR report.


Research in Focus - Wine: Tribal Instincts 28 Feb 2013

Column: Research in Focus

Consumer behaviour has been transformed by technology, but the main consumer trends all have their roots in mankind’s most primeval impulses. There are some important lessons for drinks marketers, as Wine Intelligence explains.


Research in Focus - Global reach gives Scotch whisky an edge during downturn 8 Feb 2013

Column: Research in Focus

The international scope of the Scotch whisky sector and its strong growth in emerging markets has allowed the market to continue growing in spite of the global downturn. However, as a new just-drinks/IWSR report points out, the performance in mature markets has led some to question whether more innovation is required to rejuvenate the category in what remain key markets.


Research in Focus - Emerging Markets Not Always the Answer 25 Jan 2013

Column: Research in Focus

While there has been huge focus in the spirits sector on emerging markets in recent years, a new report from Euromonitor International suggests prioritising development in these up-and-coming regions will not be the optimal growth strategy for all companies.


Research in Focus - Japan: Younger Wine Drinkers Provide Fresh Impetus 21 Dec 2012

Column: Research in Focus

Japan’s reputation as a conservative market which has reached a natural plateau is looking increasingly outdated, according to a Wine Intelligence report – and it’s the 20-34 age group that’s doing most to shake things up.


Research in Focus - China: 1.3bn People, 19m Wine Drinkers, Six Types of Consumer 23 Nov 2012

Column: Research in Focus

Just about everyone in the wine trade wants to do business with China. And by now, just about everyone has realised that, despite the explosive growth in the Chinese market, this isn’t the easiest thing to achieve. Barriers to entry are numerous; failure rates are high.


Research in Focus - Wine: Nailing the Nordics 26 Oct 2012

Column: Research in Focus

This week sees the publication of a new report from Wine Intelligence that looks at the wine markets in the Nordic region. Graham Holter considers the report's findings and learns that, when it comes to the region's wine consumers, one size most certainly does not suit all.


Research in Focus - Locating the Silver Lining for Drinks Companies 19 Oct 2012

Column: Research in Focus

As macroeconomic volatility, the mature versus emerging market narrative, the craft revolution coming of age and shifting demographics all radically reshape the alcoholic drinks battleground, innovation is accelerating and becoming more crucial than ever. Exploring key underlying themes and highlighting exemplary launches spearheading relevant trends, Euromonitor International’s latest global briefing provides a category-by-category sneak peak of the industry’s short- to medium-term future. Spiros Malandrakis, senior alcoholic drinks analyst, looks into the proverbial crystal ball.


Research in Focus - Diageo's Johnnie Walker Just Keeps On Walking 12 Oct 2012

Column: Research in Focus

In a way it must be a bit galling for the undoubtedly talented number crunchers at the International Wine and Spirit Record (IWSR) that their carefully devised methodology for calculating the world's top performing spirit brand produces probably the same outcome as the intuitive guess of most industry professionals.


Research in Focus - Soft Drinks: How Consumption Patterns Drive Branding and Product Development 5 Oct 2012

Column: Research in Focus

In 2011, global soft drinks sales reached 609bn litres, up by 4% over the previous year and continuing a steady upwards trend. At the same time, global consumption continues to evolve, both in terms of what consumers are buying as well as how, where and - perhaps most importantly - why.


Research in Focus - Champenois Back US to Deliver Over Next Decade 28 Sep 2012

Column: Research in Focus

In spite of much exciting talk about the growth of Champagne in Far Eastern markets, the country marked out by most observers as most promising export destination for Champagne over the next decade is in fact a resurgent US.


Research in Focus - Prosecco Leads the Sparkling Wine Charge 13 Sep 2012

Column: Research in Focus

Growth in sparkling wine of the non-Champagne variety has been a somewhat unheralded success story of the global wines and spirits market during the past ten years, and the product which typifies the sector's progress - and the star performer to boot - is the northern Italian fizz, Prosecco.


Research in Focus - RTDs & High-Strength Premixes: A Growing & Increasingly Sophisticated Category 13 Jul 2012

Column: Research in Focus

The RTDs/high-strength premixes category registered the second strongest total volume growth of all alcoholic drinks categories globally in 2011. New launches and category extensions led to the repositioning of RTDs as a healthier and more socially responsible category, expanding its consumer base and growing in both volume and value terms as a result.


Research in Focus - Brewers look to premium brands to alleviate recessionary woes 11 Jun 2012

Column: Research in Focus

Premium beer sales are set to grow in "every continent" over the next four years according to a new just-drinks report, with Asia expected to show particularly strong growth. However, premium beer growth is forecast to be "sluggish" in Europe.


Research in Focus - Health Benefits Fuel New Products in Soft Drinks 10 May 2012

Column: Research in Focus

Between 2011 and 2016, developed markets are predicted to have very little soft drinks absolute volume growth due mainly to market saturation. Since volume increases are limited, there is a search for value-added new products to enhance category profitability.


Research in Focus - Health Concerns a Boon for Stevia-Based CSDs in China? 10 May 2012

Column: Research in Focus

Scepticism towards artificial sweeteners has inhibited growth in lower-calorie carbonated soft drinks (CSDs) in China but as obesity rates rise, consumer demand for lower-calorie, healthier beverages will increase. To meet this demand and to prevent consumers deserting the CSD market for healthier non-carbonated products, CSD producers will have to develop lower-calorie, naturally sweetened offerings, and stevia-based products could be the obvious solution.


Research in Focus - Na Zdorovie, Amigo! Russians Take to Tequila 19 Apr 2012

Column: Research in Focus

As hard as it may be to conceive of another white spirit winning the hearts of Russian drinkers, it appears that Tequila is doing just that. If current growth rates are maintained, Russia is likely to take Germany's place as the fourth-largest Tequila market within the next two to three years, says a new IWSR/just-drinks report.

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