Wine Intelligence
Articles by Wine Intelligence
Research in Focus - Wine: Tribal Instincts
28 February 2013
Consumer behaviour has been transformed by technology, but the main consumer trends all have their roots in mankind’s most primeval impulses. There are some important lessons for drinks marketers, as Wine Intelligence explains.
Analysis - Wine - China: Life After Bordeaux
20 June 2012
As Chinese wine drinking becomes more widespread, consumers are broadening their horizons far beyond high-end French wines. Wine Intelligence research paints a picture of a market offering even greater potential than before.
