just-drinks authors and correspondents

Tom Vierhile, Innovation Insights Director at Datamonitor

Columns by Tom Vierhile, Innovation Insights Director at Datamonitor

Round-Up - New Product Development in the Global Drinks IndustryRound-Up - New Product Development in the Global Drinks Industry

Every month, Tom Vierhile from Datamonitor considers the latest NPD in drinks.

Articles by Tom Vierhile, Innovation Insights Director at Datamonitor

Round-Up - NPD: Pucker Up - Drinking Vinegar a New Trend to Watch 30 June 2014

With CSDs battling the anti-sugar lobby, Tom Vierhile takes a look at an alternative to sweet soft drinks. Let's not knock it until we've tried it, though, okay?


Round-Up - NPD: Can 'Rare Sugar' Rescue the Soft Drinks Market? 22 May 2014

Has Tom Vierhile discovered the sugar-alternative silver bullet?


Round-Up - NPD: Fluid Milk Innovation Aims to Reverse Sales Decline 23 April 2014

For a product that has endured more than half a century of consumption declines in the US market alone, fluid milk is behaving surprisingly energetically these days. A flurry of innovation in new cow’s milk products may at last have the potential to revitalise a sector that has been in the doldrums for decades.


Round-Up - NPD: Plant Waters Rise to Challenge Coconut Water 17 March 2014

The growth of coconut water in the soft drinks category is just the start of it: The tide of plant-based offerings grows only stronger. Tom Vierhile surveys the scene.


Round-Up – NPD: Soft Drinks Industry Contracts Gadget Fever 26 February 2014

Is at-home carbonation set to be the next battleground for the soft drinks industry? Tom Vierhile from Datamonitor looks at the sides being taken.


Round-Up - NPD: The Birth and Growth of the Craft Distillery Concept 23 July 2013

This month, Tom Vierhile from Datamonitor turns his attention to the burgeoning craft distilling scene in the US.


Round-Up - NPD: A 'Tea-riffic' Summer for Tea 25 June 2013

This month, Tom Vierhile from Datamonitor looks at the recent rise in activity from the iced tea category.


Round-Up - NPD: 2013 - The 'Summer of Shandy' 20 May 2013

This month, Tom Vierhile from Datamonitor considers the recent swathe of NPD in the shandy - or radler - sub-category.


Round-Up - NPD: “Got Milk?” Non-Dairy Milk Options Explode Worldwide 23 April 2013

This month, Tom Vierhile from Datamonitor considers the threats to the milk category and finds competition closer to home than one might imagine.


Round-Up - NPD: Why Eat Breakfast When You Can Drink It? 26 February 2013

This month, Tom Vierhile at Datamonitor considers the appeal of a liquid breakfast amongst consumers.


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