Tom Vierhile, Innovation Insights Director at Datamonitor

Columns by Tom Vierhile, Innovation Insights Director at Datamonitor

Round-Up - New Product Development in the Global Drinks IndustryRound-Up - New Product Development in the Global Drinks Industry

Every month, Tom Vierhile from Datamonitor considers the latest NPD in drinks.

Articles by Tom Vierhile, Innovation Insights Director at Datamonitor

Round-Up - NPD: Plant Waters Rise to Challenge Coconut Water

17 March 2014

The growth of coconut water in the soft drinks category is just the start of it: The tide of plant-based offerings grows only stronger. Tom Vierhile surveys the scene.

Round-Up – NPD: Soft Drinks Industry Contracts Gadget Fever

26 February 2014

Is at-home carbonation set to be the next battleground for the soft drinks industry? Tom Vierhile from Datamonitor looks at the sides being taken.

Round-Up - NPD: The Birth and Growth of the Craft Distillery Concept

23 July 2013

This month, Tom Vierhile from Datamonitor turns his attention to the burgeoning craft distilling scene in the US.

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