Tom Vierhile, Innovation Insights Director at Datamonitor

Columns by Tom Vierhile, Innovation Insights Director at Datamonitor

Round-Up - New Product Development in the Global Drinks IndustryRound-Up - New Product Development in the Global Drinks Industry

Every month, Tom Vierhile from Datamonitor considers the latest NPD in drinks.

Articles by Tom Vierhile, Innovation Insights Director at Datamonitor

Round-Up - NPD: Fluid Milk Innovation Aims to Reverse Sales Decline

23 April 2014

For a product that has endured more than half a century of consumption declines in the US market alone, fluid milk is behaving surprisingly energetically these days. A flurry of innovation in new cow’s milk products may at last have the potential to revitalise a sector that has been in the doldrums for decades.

Round-Up - NPD: Plant Waters Rise to Challenge Coconut Water

17 March 2014

The growth of coconut water in the soft drinks category is just the start of it: The tide of plant-based offerings grows only stronger. Tom Vierhile surveys the scene.

Round-Up – NPD: Soft Drinks Industry Contracts Gadget Fever

26 February 2014

Is at-home carbonation set to be the next battleground for the soft drinks industry? Tom Vierhile from Datamonitor looks at the sides being taken.

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