just-drinks authors and correspondents

Tom Vierhile, Innovation Insights Director at Datamonitor

Columns by Tom Vierhile, Innovation Insights Director at Datamonitor

Round-Up - New Product Development in the Global Drinks IndustryRound-Up - New Product Development in the Global Drinks Industry

Every month, Tom Vierhile from Datamonitor considers the latest NPD in drinks.

Articles by Tom Vierhile, Innovation Insights Director at Datamonitor

Round-Up - NPD: The Clear Soft Drink Trend is Back 30 June 2015

Don’t look now, but one of the most memorable and controversial trends in soft drinks from the 1980s and 1990s – clear soft drinks – is staging a comeback. And, some of the iconic clear soft drinks of the period, including Original New York Seltzer, Clearly Canadian and maybe even Crystal Pepsi are leading the charge.


How can technology help consumers choose their wine?Round-Up - NPD: New Tools to Defuse the Wine Choice Explosion 27 May 2015

In this month's review of drinks NPD, Tom Vierhile considers how wine companies are helping consumers make their wine-purchasing decisions.


Round-Up - NPD: Are Fruit Juice Makers Throwing Away their Answer to the Sugar Content Conundrum? 23 April 2015

By taking the pulp out of their products, could fruit juice makers be missing a trick when it comes to consumers craving healthy alternatives? Tom Vierhile from Datamonitor delves deeper.


Round-Up - NPD: Let’s Get Slim: Mini Can Packaging Invigorates Soft Drinks and Beer 23 March 2015

The race for volume in the drinks industry is drawing to a close, with smaller packaging options coming to the fore, particularly in beer and soft drinks. Tom Vierhile from Datamonitor investigates.


Round-Up - NPD: Forget Craft Beer; Brewers go Crazy over Flavoured Malt “Cocktails” 25 February 2015

The beer industry’s obsession with craft beer may have hit a peak of sorts with Anheuser-Busch InBev’s snarky Super Bowl ad mocking craft beer lovers as soft and undeserving of “brewed the hard way” beer like Budweiser. Controversy aside, large brewers now seem to be looking beyond craft beer as the next great growth opportunity by embracing new flavoured malt beverages (FMBs) proliferating in cocktail-inspired flavours.


Round-Up - NPD: Will the Selfie Prove the Tonic for Beauty Drinks? 27 January 2015

'Beauty from within' is a concept that has captivated and confounded global beverage makers for years. The last great burst of innovation took place around 2008 and was short-lived, as a tanking global economy dragged promising “beauty from within” concepts like Nestle’s Glowelle down with it. But, with chatter about “beauty from within” growing again and new product innovation on the rise, is the beauty drink concept finally on the cusp of great things?“Beauty from within” is a concept that has captivated and confounded global beverage makers for years. The last great burst of innovation took place around 2008 and was short lived as a tanking global economy dragged promising concepts like Nestle’s Glowelle down with it. But, with chatter about 'beauty from within' growing again and new product innovation on the rise, is the beauty-drink concept finally on the cusp of great things?


Round-Up - NPD: Is “Craft” the Next Big Thing for Soft Drinks and Fruit Juices? 24 November 2014

The success of craft beer may be one of the biggest success stories in packaged beverages in the last 50 years. Craft beer currently accounts for over 14% of the overall beer market in the US and craft beer production nearly doubled between 2011 and 2014, according to the country's Brewers Association.


Launched last year, HeinekenRound-Up - NPD: Can Beer Steal a Page from the Keurig and Nespresso Playbook? 27 October 2014

The next frontier for the beer market is not your local bar or pub, or the beer cooler at your nearby supermarket; it’s your kitchen counter.


Round-Up - NPD: Craft Cocktail Revolution Spurs At-Home Innovation 25 September 2014

The craft cocktail trend that has been percolating in pubs, bars and restaurants worldwide is finally coming home. Craft cocktails are making house calls today, thanks to a fresh generation of innovative mixers that help consumers create new mixed drinks at home.


Round-Up - NPD: Redefining Fresh - Cold-Pressed Juices Invigorate Packaged Beverages 26 August 2014

This month, Tom Vierhile from Datamonitor considers the latest entrants into the cold-pressed juices category.


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