Tom Vierhile, innovation insights director at Datamonitor
Articles by Tom Vierhile, innovation insights director at Datamonitor
26 March 2013
This month, Tom Vierhile at Datamonitor introduces us to the concept of "bottled water-plus". Could this be the saviour for the carbonated soft drink industry?
22 November 2012
In this month's Datamonitor round-up of new product development, Tom Vierhile turns his attention to the soft drinks launches in recent weeks.
31 October 2012
Starting this month, Tom Vierhile from Datamonitor takes a look at the world of new product development. First up, Tom casts an eye at the more outre spirits launches of the last few months.