Tom Vierhile, innovation insights director at Datamonitor
Articles by Tom Vierhile, innovation insights director at Datamonitor
Round-Up - NPD: Bottled Water’s Success Inspires a New Generation of CSDs
26 March 2013
This month, Tom Vierhile at Datamonitor introduces us to the concept of "bottled water-plus". Could this be the saviour for the carbonated soft drink industry?
Round-Up - NPD: Soft Drinks, Hard (Health) Benefits
22 November 2012
In this month's Datamonitor round-up of new product development, Tom Vierhile turns his attention to the soft drinks launches in recent weeks.
Round-Up - NPD: 2012 - The Year of Oddball Liquor Flavors
31 October 2012
Starting this month, Tom Vierhile from Datamonitor takes a look at the world of new product development. First up, Tom casts an eye at the more outre spirits launches of the last few months.
