just-drinks authors and correspondents

Stuart Whitwell at Intangible Business

Articles by Stuart Whitwell at Intangible Business

Focus – Calorie Counts on Drink Labels: The Branding Implications 10 December 2014

In the UK, the Royal Society of Public Health has called for nutritional labels - including calories - to be placed on alcoholic drinks, in order to curb the country's growing obesity epidemic.

Coca-Cola Life launched in the UK last weekAnalysis - Will Coca-Cola Life be Short-Lived? 8 September 2014

This month sees The Coca-Cola Co introduce Coca-Cola Life, a new variant of its namesake CSD brand in the UK. Stuart Whitwell from Intangible Business considers the chances of success for the extension.

Focus - Branding in the Craft Beer Industry 10 March 2014

Whilst reports suggest that overall alcohol consumption is declining, it seems the craft beer industry is capitalising on the public’s over-familiarity with mass-market beer brands and instead turning to more innovative flavours of beer, backed by creative branding and marketing campaigns. Stuart Whitwell from Intangible Business surveys the scene.

Focus - Beer/Spirits - Trends to Look out for in 2014 10 December 2013

After a lively year for our industry, Stuart Whitwell from Intangible Business takes a look at what the next 12 months could have in store for the beer and spirits categories.

Focus - David vs. Goliath: Bullish Trademark Litigation in the Drinks Industry 2 September 2013

A spate of recent trademark rows in the drinks industry has prompted Stuart Whitwell from Intangible Business to cast his eye over some of them, to see if there's a common thread.

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