just-drinks authors and correspondents

Soft Drinks International

Articles by Soft Drinks International

Focus - Cloudy or Clear? The Challenges of Beverage Formulation 20 August 2013

Choosing the right ingredients is paramount for a successful product with real consumer appeal, writes Mona Rademacher from Ingredion in Germany.


Focus - Soft Drinks & Water - The Tale of RTD Tea 8 February 2013

Globally, RTD tea continues to outpace other soft drinks, reports Jonas Feliciano beverages industry research analyst at Euromonitor.


Since 2005, the global volume of functional bottled water has more than doubled, based on Euromonitor International data.Focus - Functional Water - A Valuable Category Poised For Steady Growth 16 March 2011

Due to its high average unit price and soaring volumes of late, functional bottled water is a category worthy of attention, reports Richard Haffner.


As in other industries, people are looking
to the BRIC markets to be the source of future growth for soft drinksFocus - BRIC Markets Lift Worldwide Soft Drinks 7 March 2011

Latest projections from beverage experts Canadean suggest that the global soft drinks market may be putting the tough economic environment of 2008 and 2009 behind it, Richard Corbett reports.


Focus - Latin America: King of the Carbonates 18 November 2009

Analyst Richard Corbett takes a look at the strong performance of the carbonates category, which has been suffering in other regions.


Focus - On the Rise - Internal executive recruiting 12 October 2009

A well-run organisation has the ability to proactively anticipate and recruit leadership talent in order to meet the strategic goals of the business. The majority of organisations in the developed nations will need to recruit a record number of external leadership candidates in the years to come, due to the aging demographics. Marguerite Granat considers the options for those looking to recruit.


Focus - Chinese consumers broaden their soft drinks horizons 14 July 2009

The Chinese soft drinks sector has been showing consistent growth for a number of years, fuelled by broadening consumer tastes. Ray Rowlands of beverage research company Canadean takes a look at a large and rapidly developing soft drinks market.


Focus - Massive potential to be tapped in Indian soft drinks market 5 June 2009

Much has been written about the rapidly developing alcoholic drinks market in India. But the potential in the comparatively undeveloped packaged soft drinks market is nothing short of immense. Ray Rowlands of market analysts Canadean looks at current consumption and growth potential across different soft drinks sectors, and asks why international beverage companies are not paying more attention to this sleeping giant.


Focus - Nigeria offers growth out of stability 9 April 2009

Stable government and an expanding economy have greatly improved the growth prospects for soft drinks producers in Nigeria. Moreover, writes Richard Corbett, strategic analyst at market analysts Canadean, there is significant potential for increasing per capita consumption of soft drinks.


Focus - Pouching market share 27 March 2009

The pouch appears to have been a packaging format for drinks that has never been either fashionable or popular. And yet, Capri Sun, a product so clearly identified by its pouch-and-straw format, is an internationally-recognised brand, celebrating its 40th birthday this year. Paul Gander asks what the future holds for the pouch.


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