just-drinks authors and correspondents
Soft Drinks International
Articles by Soft Drinks International
Choosing the right ingredients is paramount for a successful product with real consumer appeal, writes Mona Rademacher from Ingredion in Germany.
Globally, RTD tea continues to outpace other soft drinks, reports Jonas Feliciano beverages industry research analyst at Euromonitor.
Due to its high average unit price and soaring volumes of late, functional bottled water is a category worthy of attention, reports Richard Haffner.
Latest projections from beverage experts Canadean suggest that the global soft drinks market may be putting the tough economic environment of 2008 and 2009 behind it, Richard Corbett reports.
Analyst Richard Corbett takes a look at the strong performance of the carbonates category, which has been suffering in other regions.
A well-run organisation has the ability to proactively anticipate and recruit leadership talent in order to meet the strategic goals of the business. The majority of organisations in the developed nations will need to recruit a record number of external leadership candidates in the years to come, due to the aging demographics. Marguerite Granat considers the options for those looking to recruit.
The Chinese soft drinks sector has been showing consistent growth for a number of years, fuelled by broadening consumer tastes. Ray Rowlands of beverage research company Canadean takes a look at a large and rapidly developing soft drinks market.
Much has been written about the rapidly developing alcoholic drinks market in India. But the potential in the comparatively undeveloped packaged soft drinks market is nothing short of immense. Ray Rowlands of market analysts Canadean looks at current consumption and growth potential across different soft drinks sectors, and asks why international beverage companies are not paying more attention to this sleeping giant.
Stable government and an expanding economy have greatly improved the growth prospects for soft drinks producers in Nigeria. Moreover, writes Richard Corbett, strategic analyst at market analysts Canadean, there is significant potential for increasing per capita consumption of soft drinks.
The pouch appears to have been a packaging format for drinks that has never been either fashionable or popular. And yet, Capri Sun, a product so clearly identified by its pouch-and-straw format, is an internationally-recognised brand, celebrating its 40th birthday this year. Paul Gander asks what the future holds for the pouch.
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