Rick Haffner at Euromonitor International
Articles by Rick Haffner at Euromonitor International
Research in Focus - Soft Drinks: How Consumption Patterns Drive Branding and Product Development
5 October 2012
In 2011, global soft drinks sales reached 609bn litres, up by 4% over the previous year and continuing a steady upwards trend. At the same time, global consumption continues to evolve, both in terms of what consumers are buying as well as how, where and - perhaps most importantly - why.
Preview of the Year - 2011 – Part V: Soft Drinks & Water I
13 January 2011
As our first management briefing of 2011 comes to a close, Euromonitor International turns its attention to soft drinks and water. Considering the size of this sector, we're splitting the coverage into two parts. Here's part one.
