just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

The latest ad from Bacardi positions Oakheart Spiced Rum directly against Diageo's Captain Morgan Original Spiced RumThe dangers of squaring up to your competitor - Comment 17 November 2015

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.

Highlighting heritage and provenance could boost the higher-priced rum offeringsWhy is the rum category telling the wrong story? - Comment 27 October 2015

'Decade of Rum': The title chosen by the West Indies Rum & Spirits Producers’ Association (WIRSPA) for its recently-published report is an eye-catching one, but is it remotely accurate? Yes. And no.

SpiritsEurope believes education has a major part to play in combating alcohol abuseInvest more to tackle alcohol abuse - SpiritsEurope 20 October 2015

Greater investment is needed in educational initiatives to tackle alcohol abuse and especially under-age drinking, according to trade association SpiritsEurope.

The on-trade freezer keeps two 1-litre bottles of Jägermeister at zero degrees FahrenheitMast-Jägermeister launches 'Speed Pour' freezer in US 20 October 2015

Mast-Jägermeister has launched a new two-bottle 'Speed Pour' freezer in the US for its shot-driven namesake liqueur brand.

The growth in online wine purchases continues to outpace growth in the traditional off-tradeE-commerce wine sales “pose challenges” - research 20 October 2015

E-commerce is poised to continue to grow its share of global wine sales, but brand owners must deal with continuing challenges, according to a new report.

The new-look Stolichnaya bottle will roll out globally in the coming weeksSPI Group announces first pack update for Stolichnaya 20 October 2015

SPI Group has unveiled a new bottle design for Stolichnaya, the first update since the vodka brand's creation around 80 years ago.

Remy Cointreau CEO Valérie Chapoulaud-Floquet will be hoping to oversee a lift in sales in the second halfFuture looks bright - eventually - for Remy Cointreau - Analysis 19 October 2015

Analysts have hailed signs of “momentum returning” to Rémy Cointreau after the company announced a 6.1% rise in first-half reported sales to EUR500.7m (US$568.5m).

China is closing in on the UK in the top three wine export markets for AustraliaAustralia's wine exports 2015-16 - Focus 19 October 2015

Asia is emerging as an increasingly attractive and significant destination for Australia’s wine exports, which experienced their strongest period of growth since the peak of 2007 in the 12 months to the end of September.

Are we kidding ourselves over craft spirits? - Comment 1 October 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

Do consumers know where their vodka comes from? Do they care?Why consumers don't care about vodka's provenance - Comment 25 August 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.

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