just-drinks authors and correspondents
A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.
He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.
Columns by Richard Woodard
Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.
Articles by Richard Woodard
Earlier this year, Panos Sarantopoulos was promoted by Remy Cointreau to head up its liqueurs & spirits division. Late last month, Richard Woodard travelled to France to meet him.
Moët Hennessy is launching the first in a planned three-strong Travel Retail exclusive range for its Scotch whisky brand Glenmorangie this month, with two more bottlings to be launched over the next year.
Diageo has surprised some with its move to sell its Irish whiskey brand Bushmills in return for control of Don Julio Tequila. Here our columnist, Richard Woodard, analyses the thinking behind the deal
The rise of 'craft' continues, with new spirits brands riding the wave in the US. One such overnight success in Tito's Handmade Vodka, which has seen sales soar in the last couple of years. The downside, however, has been that the brand has caught the eye over its craft claims. Richard Woodard considers the evidence.The rise of 'craft' continues, with new spirits brands riding the wave in the US. One such overnight success in Tito's Handmade Vodka, which has seen sales soar in the last couple of years. The downside, however, has been that the brand has caught the eye over its craft claims. Richard Woodard considers the evidence.
Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys the wreckage and considers the brand's future.
This month, Richard Woodard looks at the NPD trend of blending spirits either together or with another alcoholic segment to create a whole, new sub-category. Is this really innovation at its purest?
It's been three months since Suntory completed its purchase of Beam Inc. What better time that the summer lull for Richard Woodard to take a long, hard look at just what the Japanese group got for its US$16bn.
To celebrate the launch of just-drinks' and The IWSR's latest spirits report, Richard Woodard considers the future for cachaça. But, first, let us look to the past.
For a spirits brand, what does being a “category leader” mean? Is it purely a blunt measure of cases sold? Profit made? Or something more elusive and nebulous? Richard Woodard, gin in hand, investigates.
The aim of all brand owners is to secure consumer loyalty above all competitors. But, as Richard Woodard suggests, this might be an unattainable - and hence unrealistic - aim.
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Review of the Year 2014 - Part IV: Spirits
- Sustainability in Wine - Part I
- Sustainability in Wine - Part II
- just the Ten - Top Analyses of 2014
- Belvedere vodka tie-up over new James Bond film
- Diageo welcomes verdict on Crown Royal "confusion"
- Bacardi, Pernod Ricard welcome US-Cuba deal
- Diageo ups focus on China with Mortlach roll-out
- SWA eyes London boost with new office
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- just-drinks on-trend: Craft beer - fortunes and future
- Global Tequila Market 2014-2018