just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Are the markets of Brazil, Russia, India and China as important to drinks companies as they were at the turn of the Century?The BRIC Markets - Where are they now? - Comment 14 January 2016

Since almost the turn of the Century, it's been all about the BRICs. Brazil, Russia, India and China have spent the last 16 years as the focus for growth for every drinks company out there. Richard Woodard takes a look at the four countries and surveys their importance in 2016.


just-drinks released its 2016 Confidence Survey this weekjust-drinks Confidence Survey 2016, Part I - Executive Summary 5 January 2016

Confidence levels in the international drinks industry – across spirits, wine, beer, soft drinks and water – remain at similar levels to this time last year, with little change in sentiment in the responses to the key questions of our annual survey: the operating environment, consumer confidence, likelihood of business growth and the overall prospects for the year ahead.


just-drinks released its 2016 Confidence Survey this weekjust-drinks Confidence Survey 2016, Part II - Questions 1 to 7 5 January 2016

In this, the second part of just-drinks' coverage of its annual confidence survey, we analyse the results from the first seven of the survey's 20 questions.


just-drinks released its 2016 Confidence Survey this weekjust-drinks Confidence Survey 2016, Part III - Questions 8 to 14 5 January 2016

In this, the third part of just-drinks' coverage of its annual confidence survey, we analyse the results from questions eight to 14 of the survey's 20 questions.


just-drinks released its 2016 Confidence Survey this weekjust-drinks Confidence Survey 2016, Part IV - Questions 15 to 20 5 January 2016

In this, the last part of just-drinks' coverage of its annual confidence survey, we analyse the results from the final six of the survey's 20 questions.


just-drinks released its 2016 Confidence Survey this weekGlobal drinks industry still upbeat over 2016, although operating environment concerns grow - just-drinks survey 5 January 2016

A deteriorating operating environment is expected to hamper the international drinks industry in 2016, according to the annual just-drinks Confidence Survey.


The latest ad from Bacardi positions Oakheart Spiced Rum directly against Diageo's Captain Morgan Original Spiced RumThe dangers of squaring up to your competitor - Comment 17 November 2015

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart spiced rum brand.


Highlighting heritage and provenance could boost the higher-priced rum offeringsWhy is the rum category telling the wrong story? - Comment 27 October 2015

'Decade of Rum': The title chosen by the West Indies Rum & Spirits Producers’ Association (WIRSPA) for its recently-published report is an eye-catching one, but is it remotely accurate? Yes. And no.


SpiritsEurope believes education has a major part to play in combating alcohol abuseInvest more to tackle alcohol abuse - SpiritsEurope 20 October 2015

Greater investment is needed in educational initiatives to tackle alcohol abuse and especially under-age drinking, according to trade association SpiritsEurope.


The on-trade freezer keeps two 1-litre bottles of Jägermeister at zero degrees FahrenheitMast-Jägermeister launches 'Speed Pour' freezer in US 20 October 2015

Mast-Jägermeister has launched a new two-bottle 'Speed Pour' freezer in the US for its shot-driven namesake liqueur brand.


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