just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Do consumers know where their vodka comes from? Do they care?Why consumers don't care about vodka's provenance - Comment 25 August 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.

Why did Bacardi buy Banks Rum?Bacardi's Banks Buy: Are Big Spirits Companies Failing to Innovate? - Comment 21 July 2015

Earlier this month, Bacardi announced its purchase of Banks, a Mauritius-based range of rums. Why would a company whose name is synonymous with the rum category - almost transcends it - buy a rum brand? Richard Woodard investigates.

Heineken will brew its namesake beer in the breweryHeineken opens US$60m Myanmar brewery 13 July 2015

Heineken has opened a US$60m brewery in Myanmar as part of a joint venture with local operator Alliance Brewery Company.

Thin Film Electronics unveils "world first" smart wine bottle 13 July 2015

A new “smart wine bottle” designed to fight counterfeiting and aid consumer communication will be unveiled in Shanghai later this week.

ChinaChina slowdown offers wine opportunity - study 13 July 2015

Producers of entry-level and mid-priced wines could profit from the slowdown in the Chinese economy and government austerity measures, according to a new study.

Oceania is an important market for Beam SuntoryRosair takes Beam Suntory Oceania post 13 July 2015

Beam Suntory has appointed ex-Kellogg’s executive John Rosair to the newly-created post of managing director, Oceania.

Demand for BenRiachBenRiach to invest GBP25m amid record profits 10 July 2015

Scotch whisky business The BenRiach Distillery Company is to invest GBP25m (US$39m) over the next two years to drive growth for its trio of single malt brands.

The results were announced this weekjust the Winners - International Spirits Challenge 2015 10 July 2015

Earlier this week, the trophy winners at this year’s International Spirits Challenge were announced. Here’s the full rundown:

Product Launch - Bacardi's Single Cane Estate rums 10 July 2015

Bacardi has launched a range of Single Cane Estate rums, describing them as the “new single malt” of the category.

Suntory unveils GBP6m Ribena marketing push 10 July 2015

Suntory soft drinks brand Ribena is launching a GBP6m (US$9.3m) marketing campaign aimed especially at consumers aged 16 to 34.

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