just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Are we kidding ourselves over craft spirits? - Comment 1 October 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.

Do consumers know where their vodka comes from? Do they care?Why consumers don't care about vodka's provenance - Comment 25 August 2015

This month, Richard Woodard considers the marketing opportunity - or lack thereof - of provenance when it comes to marketing in the vodka segment.

Why did Bacardi buy Banks Rum?Bacardi's Banks Buy: Are Big Spirits Companies Failing to Innovate? - Comment 21 July 2015

Earlier this month, Bacardi announced its purchase of Banks, a Mauritius-based range of rums. Why would a company whose name is synonymous with the rum category - almost transcends it - buy a rum brand? Richard Woodard investigates.

Heineken will brew its namesake beer in the breweryHeineken opens US$60m Myanmar brewery 13 July 2015

Heineken has opened a US$60m brewery in Myanmar as part of a joint venture with local operator Alliance Brewery Company.

Thin Film Electronics unveils "world first" smart wine bottle 13 July 2015

A new “smart wine bottle” designed to fight counterfeiting and aid consumer communication will be unveiled in Shanghai later this week.

ChinaChina slowdown offers wine opportunity - study 13 July 2015

Producers of entry-level and mid-priced wines could profit from the slowdown in the Chinese economy and government austerity measures, according to a new study.

Oceania is an important market for Beam SuntoryRosair takes Beam Suntory Oceania post 13 July 2015

Beam Suntory has appointed ex-Kellogg’s executive John Rosair to the newly-created post of managing director, Oceania.

Demand for BenRiachBenRiach to invest GBP25m amid record profits 10 July 2015

Scotch whisky business The BenRiach Distillery Company is to invest GBP25m (US$39m) over the next two years to drive growth for its trio of single malt brands.

The results were announced this weekjust the Winners - International Spirits Challenge 2015 10 July 2015

Earlier this week, the trophy winners at this year’s International Spirits Challenge were announced. Here’s the full rundown:

Product Launch - Bacardi's Single Cane Estate rums 10 July 2015

Bacardi has launched a range of Single Cane Estate rums, describing them as the “new single malt” of the category.

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