just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Scotch Whisky Essentials 2016The Scotch whisky category today - An introduction - Scotch Whisky Essentials, Part I 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part one, we look at how the sector has performed in recent years.


Today's Market Trends - Scotch Whisky Essentials, Part II 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part two, we consider the sector's performance on a by-market basis.


Tomorrow's Market Trends - Scotch Whisky Essentials Part III 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part three, we look at what the future trends will be for the sector.


Key Brands Performance - Scotch Whisky Essentials Part IV 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.


Category Trends - Scotch Whisky Essentials, Part V 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part five, we look at the consumer trends that have come into play for the sector.


Category Challenges - Scotch Whisky Essentials, Part VI 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In the penultimate part, we look at the challenges facing Scotch in the months and years ahead.


Category Innovations - Scotch Whisky Essentials, Part VII 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. The final part considers the role that innovation could play for Scotch in the future.


With Roca, Patron has finally started to emphasise its Tequila credentialsHow Patron taught the spirits category to walk the walk - Comment 17 May 2016

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that? Do some brands deserve extra credit for pioneering a new segment, over-achieving in their given sphere, transcending their category? Johnnie Walker is one name that ticks most - if not all - of these boxes; Jameson is, arguably, another. But, what about Patrón Tequila?


Why is gin bucking the broader spirits trend in the US?How can gin stem the slide in the US? - Comment 19 April 2016

Much as all looks rosy in the UK, the gin sector has struggled in the US in recent years. What is the segment doing wrong, in a spirits market that offers generous bounty? Richard Woodard investigates.


Is Absolut the wrong brand in the wrong place at the wrong time and the wrong price?Is Pernod Ricard's Absolut dying in the US? - Comment 22 March 2016

This month, white spirits commentator Richard Woodard considers the present health - or lack thereof - of Pernod Ricard's flagship vodka brand, Absolut.


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