just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

Comment - Spirits - Hybrid Spirits: Innovation or Laziness? 21 August 2014

This month, Richard Woodard looks at the NPD trend of blending spirits either together or with another alcoholic segment to create a whole, new sub-category. Is this really innovation at its purest?


Richard Woodard has spotted some possible problems for Beam Suntory in its white spirits portfolioComment - Spirits - Beam Suntory's Big White Spaces 5 August 2014

It's been three months since Suntory completed its purchase of Beam Inc. What better time that the summer lull for Richard Woodard to take a long, hard look at just what the Japanese group got for its US$16bn.


Comment - Spirits - Cachaca's Big Chance, But Heed Tequila's Warning 14 July 2014

To celebrate the launch of just-drinks' and The IWSR's latest spirits report, Richard Woodard considers the future for cachaça. But, first, let us look to the past.


Some gin brands have that elusive element of Comment - Spirits - Gin's Long Quest for Kwan 11 June 2014

For a spirits brand, what does being a “category leader” mean? Is it purely a blunt measure of cases sold? Profit made? Or something more elusive and nebulous? Richard Woodard, gin in hand, investigates.


Comment - Spirits - Brand Loyalty? Let's Be Friends 27 March 2014

The aim of all brand owners is to secure consumer loyalty above all competitors. But, as Richard Woodard suggests, this might be an unattainable - and hence unrealistic - aim.


Comment - Spirits - Tequila: Is Diageo Left With the Scraps? 11 February 2014

Following a flurry of activity in the Tequila sector last month, has Diageo finally returned to the point it had previously reached when it handled Jose Cuervo? Richard Woodard compares then to now.


Flavour fatigue appears to have hit in the US on-trade Comment - Spirits - Where Next for Flavoured Vodka? 14 January 2014

Flavoured vodka may have hit a bump in the US, but there's a major opportunity in global markets for the sub-category, argues Richard Woodard.


CuervoRUSSIA: Russian Standard takes Jose Cuervo distribution from Whitehall 9 December 2013

Russian Standard distribution arm Roust Inc has taken over the marketing and distribution of Jose Cuervo Tequila in Russia from Whitehall Group.


The SWAUK: Scotch Whisky Assocation targets alcohol abuse with US$820,000 fund launch 9 December 2013

Industry group the Scotch Whisky Association (SWA) is investing GBP500,000 (US$820,000) in a new fund to tackle alcohol-related harm in Scotland.


Click through to view the ad for RobinsonsUK: Robinsons Brewery unveils Trooper billboard campaign 9 December 2013

Family-owned Robinsons Brewery has launched the first London billboard campaign in its 175-year history – to advertise Iron Maiden ale Trooper.


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