just-drinks authors and correspondents
A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.
He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.
Columns by Richard Woodard
Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.
Articles by Richard Woodard
The rise of 'craft' continues, with new spirits brands riding the wave in the US. One such overnight success in Tito's Handmade Vodka, which has seen sales soar in the last couple of years. The downside, however, has been that the brand has caught the eye over its craft claims. Richard Woodard considers the evidence.The rise of 'craft' continues, with new spirits brands riding the wave in the US. One such overnight success in Tito's Handmade Vodka, which has seen sales soar in the last couple of years. The downside, however, has been that the brand has caught the eye over its craft claims. Richard Woodard considers the evidence.
Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys the wreckage and considers the brand's future.
This month, Richard Woodard looks at the NPD trend of blending spirits either together or with another alcoholic segment to create a whole, new sub-category. Is this really innovation at its purest?
It's been three months since Suntory completed its purchase of Beam Inc. What better time that the summer lull for Richard Woodard to take a long, hard look at just what the Japanese group got for its US$16bn.
To celebrate the launch of just-drinks' and The IWSR's latest spirits report, Richard Woodard considers the future for cachaça. But, first, let us look to the past.
For a spirits brand, what does being a “category leader” mean? Is it purely a blunt measure of cases sold? Profit made? Or something more elusive and nebulous? Richard Woodard, gin in hand, investigates.
The aim of all brand owners is to secure consumer loyalty above all competitors. But, as Richard Woodard suggests, this might be an unattainable - and hence unrealistic - aim.
Following a flurry of activity in the Tequila sector last month, has Diageo finally returned to the point it had previously reached when it handled Jose Cuervo? Richard Woodard compares then to now.
Flavoured vodka may have hit a bump in the US, but there's a major opportunity in global markets for the sub-category, argues Richard Woodard.
Russian Standard distribution arm Roust Inc has taken over the marketing and distribution of Jose Cuervo Tequila in Russia from Whitehall Group.
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Whisky downturn slows Diageo's Scotch spend
- Pernod Ricard sees sales lift in Q1