just-drinks authors and correspondents

Richard Woodard

Richard WoodardBiography

A trained newspaper journalist, Richard Woodard was editor of the drinks trade magazine Wine & Spirit International from 2000 to 2005, responsible for writing, commissioning and producing a broad range of business-related content relevant to the international drinks industry.

He now works freelance and is a regular contributor to just-drinks.com, Decanter, The Spirits Business, The Drinks Business and Imbibe, among others.

Columns by Richard Woodard

Comment - Spirits - A Word with WoodardComment - Spirits - A Word with Woodard

Resident columnist and spirits know-it-all Richard Woodard provides his monthly take on the latest in the global white spirits industry.

Articles by Richard Woodard

just-drinks surveyed 302 of its members earlier this monthDrinks industry confidence hit hard by Brexit vote - just-drinks survey 27 July 2016

Confidence in the global drinks industry has been dealt a significant blow by the UK’s decision to leave the European Union (EU), an exclusive just-drinks survey shows.


The rum category is not as big as it ought to be - especially in the USWhy is rum still stuck on the runway? - Comment 14 July 2016

For years, rum was lined up to be the spirits industry's next big thing. And yet, for all the shining promise of the category's mix of heritage, mixability and positive lifestyle cues, that potential has never quite been fully exploited, particularly in the vital US market. Richard Woodard reports.


Where are the world’s next boom markets for drinks? - research 7 July 2016

A number of emerging markets offer "tantalising and lucrative" growth prospects for international beverage businesses, according to a new report from just-drinks.


Non-Scotch Whisky Essentials 2016Today's Market Trends - Non-Scotch Whisky Essentials, Part II 22 June 2016

just-drinks, in association with The IWSR, presents this seven-part review of the non-Scotch whisky category. In part two, we consider the sector's performance on a by-market basis.


Non-Scotch Whisky Essentials 2016Tomorrow's Market Trends - Non-Scotch Whisky Essentials, Part III 22 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part three, we look at what the future trends will be for the sector.


Non-Scotch Whisky Essentials 2016Key Brands Performance - Non-Scotch Whisky Essentials, Part IV 22 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attention to the major whisk(e)y brands.


Non-Scotch Whisky Essentials 2016Category Trends - Non-Scotch Whisky Essentials, Part V 22 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part five, we look at the consumer and category trends that have come into play for the sector.


Non-Scotch Whisky Essentials 2016Category Challenges & Innovations - Non-Scotch Whisky Essentials, Part VI 22 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.


Non-Scotch Whisky Essentials 2016The Non-Scotch whisky category today - An introduction - Non-Scotch Whisky Essentials, Part I 21 June 2016

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part one, we look at how the sector has performed in recent years.


A sale of Finlandia could make Brown-Forman over-reliant on whisk(e)yIs Brown-Forman putting too many eggs in one basket? - Comment 14 June 2016

Brown-Forman's recent strategic moves represent a narrowing of the company's focus on its core strengths: Whisk(e)y in all its forms, with Tequila playing a supporting role. The big question now is whether that process should continue to its logical conclusion with the disposal of Finlandia vodka, a brand that has hardly been a star performer in recent times.


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