Richard Haffner
Articles by Richard Haffner
Focus - A World of Energy: The Landscape for Energy Drinks
21 September 2012
The future remains bright for the energy drinks category, according to Richard Haffner.
Focus - Long-Term Perspective for CSDs in Middle East/Africa and Latin America
28 August 2012
Richard Haffner contrasts the prospects for the carbonates category in the Middle East, Africa and Latin America regions.
Research in Focus - Health Benefits Fuel New Products in Soft Drinks
10 May 2012
Between 2011 and 2016, developed markets are predicted to have very little soft drinks absolute volume growth due mainly to market saturation. Since volume increases are limited, there is a search for value-added new products to enhance category profitability.
