Articles by Richard Haffner
21 September 2012
The future remains bright for the energy drinks category, according to Richard Haffner.
28 August 2012
Richard Haffner contrasts the prospects for the carbonates category in the Middle East, Africa and Latin America regions.
10 May 2012
Between 2011 and 2016, developed markets are predicted to have very little soft drinks absolute volume growth due mainly to market saturation. Since volume increases are limited, there is a search for value-added new products to enhance category profitability.