just-drinks authors and correspondents

Richard Corbett

Richard CorbettBiography

Richard Corbett has worked in the drinks industry for 13 years, ten of which were spent researching for Beverage Research Specialist Canadean. He has been the market analyst with Soft Drinks International since early-2004.

Columns by Richard Corbett

Comment - Soft Drinks & Water - A Bit of CorbettComment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Articles by Richard Corbett

The economic downturn did not provide Cott Corp with the bonanza one would have expectedHow Cott Corp Weathered Private-Label's Storm - Comment 13 August 2015

The theory goes that, as times grew tighter, private label companies were well-placed to reap the harvest. Cott Corp, however, showed that this was not as straightforward a theory as one would believe. Richard Corbett looks at how the company has performed and what it has done to turn around its fortunes.


The soft drinks industry has been the target of a damning reportSoft Drink Deaths Claim: A Case for the Defence is Needed - Comment 15 July 2015

The soft drinks industry has responded with some ire to a study from the Friedman School of Nutrition Science and Policy at Tufts University in Boston, US.


Energy drinks were the subject of a paper from the European Food Safety Authority late last monthComment - Soft Drinks & Water - Energy Drinks Get Safety Boost 9 June 2015

The concept of a drink that can give you an instant hit of energy was always going to be a winning formula.


Is Nestle Waters best-placed to allay consumer fears about artificial sweeteners?Comment - Soft Drinks & Water - Could Nestle Waters Gatecrash the Diet CSD party? 13 May 2015

I recall the story of a well-known racehorse trainer, out on his gallops one spring morning watching his string of horses when a rainbow appeared. One of the stable lads, riding a particularly well thought of horse, shouted across to the trainer telling him that if he looked behind the rainbow he would find a pot of gold. "You idiot" the trainer retorted back. "You don’t need to look behind a rainbow for a pot of gold. You’re sitting on one." I think that Nestle Waters has looked at its stable of brands and realised it too may already be sitting on its own pot of gold.


The DewarBacardi opens Dewar’s Travel Retail whisky store 30 April 2015

Bacardi has joined forces with duty free retailer Aelia to open its first John Dewar & Sons Fine Whisky Emporium stores at two airports in Paris.


How much is the Coca-Cola Co staking on the future of the Keurig Kold?Comment - Soft Drinks & Water - Will Keurig Kold come to Coca-Cola Co's Rescue? 16 April 2015

Will the next innovation in at-home carbonation prove to be the silver bullet for The Coca-Cola Co? Richard Corbett considers the prospects for the Keurig Kold.


Comment - Soft Drinks & Water - Nichols' Vimto Highlights Middle Eastern Promise 10 March 2015

This month, Richard Corbett looks at the Middle East, a region that offers a wealth of opportunities to the soft drinks and bottled water category.


In early-February, AG Barr bought UK-based Funkin for GBP21m (US$31.5m)Comment - Soft Drinks & Bottled Water - Cocktail Hour at AG Barr after Funkin Move 10 February 2015

Earlier this month, AG Barr announced its purchase of the cocktail and syrups producer, Funkin. Richard Corbett looks at the deal and considers the likelihood of success from Barr's Funkin move.


Last year was another lively one for NPD in soft drinks and bottled waterComment - Soft Drinks & Water - European Soft Drink Innovation on the Up 13 January 2015

Richard Corbett takes his annual look back at the winners and losers in soft drink NPD last year.


Fever-Tree launched its namesake range of mixers nine years agoComment - Soft Drinks & Water - IPO Launch a Tonic for Fever-Tree 18 November 2014

Earlier this month, UK-based Fever-Tree launched an IPO, almost ten years after launching its namesake line of mixers. Richard Corbett believes both the company and its brand are firmly on the road to global success.


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