Richard Corbett

Biography

Richard Corbett has been in the drinks industry for 13 years, ten of which researching for Beverage Research Specialist Canadean. He has been the market analyst with Soft Drinks International since early-2004.

He puts his knowledge of the drinks industry into practice in his pub, the Kings Head, of which he is the managing partner.

Columns by Richard Corbett

Comment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Articles by Richard Corbett

Comment - Soft Drinks & Water - Head Back to Nature's Larder

23 April 2013

In his latest comment piece for just-drinks, soft drinks & bottled water observer Richard Corbett tells us of his time out in the jungle, and what it taught him about the future for the category.

Comment - Soft Drinks & Water - Innocent on all Charges

21 March 2013

Late last month, the Coca-Cola Co announced that it is set to take majority control of UK smoothie and juice producer Innocent. Sure enough, the cries of "sell-out" came thick and fast. But, Richard Corbett argues, the firm's tie-up with the world's biggest soft drinks company is not only a good thing; it's also vital for the brand's future growth.

Comment - Soft Drinks & Water - Ribena and Lucozade: Cash In, or Invest?

19 February 2013

Earlier this month, UK pharmaceutical and "consumer healthcare" conglomerate GSK took a look at its Lucozade and Ribena brands, and set itself a choice: Does it sell the two, or does it look at setting up an investment programme? Richard Corbett considers the firm's dilemma.