just-drinks authors and correspondents

Richard Corbett

Richard CorbettBiography

Richard Corbett has worked in the drinks industry for 13 years, ten of which were spent researching for Beverage Research Specialist Canadean. He has been the market analyst with Soft Drinks International since early-2004.

Columns by Richard Corbett

Comment - Soft Drinks & Water - A Bit of CorbettComment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Articles by Richard Corbett

Soft drinks gain fizz in EuropeIs 2016 boom time for soft drinks in West Europe? - Comment 19 May 2016

A mild start to the year in many West European markets, coupled with an earlier Easter, looks to have aided the fortunes of the region’s soft drinks category in the first quarter of 2016. In its soon-to-be published Quarterly Beverage Tracker, Canadean is set to predict a marginal increase in soft drinks demand in the year so far.


Ball Corp started its pursuit of Rexam in February... last yearWill Ball Corp's patience for Rexam be rewarded with 2016 can bonanza? - Comment 12 May 2016

Like all mega takeover deals, Ball Corp's purchase of fellow can maker Rexam has been a long, drawn-out process. It was way back in February last year that the US$6.6bn agreement was first announced, and yet it took nearly a year to get the blessing of the European Commission.


Could a sugar tax stymie the growth prospects for soft drinks in India?What effect would a sugar tax have on India's burgeoning soft drinks category? - Comment 21 April 2016

Soft drinks marketers are always scratching their heads trying to establish new refreshment occasions for their drinks to exploit. Sometimes, these opportunities can be found in the most extraordinary channels. In Southern India, for example, salons have proved to be a surprise outlet for lemon & lime drinks like Sprite or 7 Up.


The UK will introduce a sugar tax in 2018What will a UK sugar tax mean for soft drinks producers? - Comment 29 March 2016

This month, Richard Corbett considers the impact of a sugar tax on the UK CSD market.


Is non-alcoholic beer a threat to soft drinks? - Comment 16 February 2016

This month, Richard Corbett considers whether low-/no-alcohol beer could eat into soft drinks' share of throat.


What was the best European NPD in soft drinks & water in 2015? - Comment 21 January 2016

The seasonal festivities tend to give way to a period of ideas, hopes and plans. In Europe, the soft drinks industry is looking to formulate its strategies for the coming year. Before that, Richard Corbett considers last year's soft drinks and water NPD in the region, and picks his favourite.


Balmy summer boosts bottled water in Western Europe - Comment 11 November 2015

A decade ago, West Europe accounted for nearly four in every ten litres of packaged water sold globally, according to Canadean. By the end of last year, that had shrunk to little more than a fifth. While the global market for packaged water has jumped by 75%, the West European market has managed to creep up by just 4% in the last ten years and 2014’s West European sales remain below that of their 2006 high water mark, when much of Europe basked in tropical weather conditions.


Brands like Vita Coco will be hoping for similar success in Europe as they have found in the USCan coconut water repeat its US success in Europe? - Comment 20 October 2015

Coconut water has been drunk in parts of the world for thousands of years but, with the exception of Robinson Crusoe and maybe a few others, the concept is still relatively new among European consumers.


Soft drinks grow in West Europe in 2015 but challenges remain - Comment 15 September 2015

Here in the UK, the swifts, swallows and housemartins have packed up and are making their way back to Africa signalling the end of another summer in Europe. As we enter the autumn of the year we are now well placed to identify the trends in place in West Europe that will define the year from the perspective of the soft drinks industry.


The economic downturn did not provide Cott Corp with the bonanza one would have expectedHow Cott Corp Weathered Private-Label's Storm - Comment 13 August 2015

The theory goes that, as times grew tighter, private label companies were well-placed to reap the harvest. Cott Corp, however, showed that this was not as straightforward a theory as one would believe. Richard Corbett looks at how the company has performed and what it has done to turn around its fortunes.


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