just-drinks authors and correspondents

Richard Corbett

Richard CorbettBiography

Richard Corbett has worked in the drinks industry for 13 years, ten of which were spent researching for Beverage Research Specialist Canadean. He has been the market analyst with Soft Drinks International since early-2004.

Columns by Richard Corbett

Comment - Soft Drinks & Water - A Bit of CorbettComment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Articles by Richard Corbett

What are the prospects for Coca-Cola Life?Comment - Soft Drinks & Water - Coke Life: Hit or Miss? 16 July 2014

A year on from its South American debut, The Coca-Cola Co is taking Coca-Cola Life to the west. Richard Corbett considers the new brand extension, and its prospects for success.


Comment - Soft Drinks - CSDs See Lack of Fizz from World Cup 19 June 2014

With the FIFA World Cup underway in Brazil, our soft drinks columnist Richard Corbett investigates if the tournament historically offers a sales bounce to CSD producers in Western Europe. He also questions whether future tie-ups could be under threat from the game's increasingly toxic-looking governing body, FIFA


Monster Beverage Corp is fast becoming the main rival for Red BullComment - Soft Drinks & Water - Monster Success: Know Your Consumer 20 May 2014

Never far from the headlines, Monster Beverage Corp has caught Richard Corbett's eye; be it for its near-constant presence in litigation or its healthy set of Q1 numbers earlier this month.


Comment - Soft Drinks & Water - Glass Still Classy 25 April 2014

Earlier this month, private equity fund KPS Capital Partners committed to pay Ardagh Glass a not inconsiderable sum of money for Anchor Glass. But, will it be money well spent? Richard Corbett investigates.


Comment - Soft Drinks & Water - Slimmed-Down Low-Cal Sales a Cause for Concern 18 March 2014

The low-calorie soft drinks segment is struggling globally, which is ironic considering the pressure that has come to bear on full-sugar CSDs in recent years. This month, Richard Corbett considers how the sub-category can turn things around.


Comment - Soft Drinks & Water - The Kitchen: The New Soft Drink Frontline 18 February 2014

Earlier this month, The Coca-Cola Co took aim at the in-home carbonation market, through its tie-up with Green Mountain Coffee Roasters. Richard Corbett surveys the battlefield.


Comment - Soft Drinks & Water - NPD in Europe in 2013: And the Winner is… 23 January 2014

Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win a Corbett?


The convenience channel is giving soft drinks and bottled water producers a headacheComment - Soft Drinks & Water - An Inconvenient Truth for Soft Drinks 27 November 2013

This month, Richard Corbett looks at the changing role of the convenience store when it comes to soft drinks and bottled water sales.


The sun clearly had its hat on for soft drinks and bottled water in Europe this yearComment - Soft Drinks & Water - Sunshine Cheer for Soft Drinks Players 24 October 2013

The sun is about to turn in for the winter here in the northern hemisphere. As he waves goodbye to a good Summer, Richard Corbett considers what the weather does for consumption across the soft drinks and bottled water categories.


Is The Coca-Cola CoComment - Soft Drinks & Water - Hot Ginger Ale: A Soft Drink Revolution? 17 September 2013

Earlier this month, The Coca-Cola Co announced the release of a new product in Japan. No major surprise there, but the product in question is a hot, carbonated beverage. Richard Corbett casts his eye over Canada Dry Hot Ginger Ale and weighs up its potential for success.


just-drinks homepage



Forgot your password?