just-drinks authors and correspondents

Richard Corbett

Richard CorbettBiography

Richard Corbett has worked in the drinks industry for 13 years, ten of which were spent researching for Beverage Research Specialist Canadean. He has been the market analyst with Soft Drinks International since early-2004.

Columns by Richard Corbett

Comment - Soft Drinks & Water - A Bit of CorbettComment - Soft Drinks & Water - A Bit of Corbett

Each month, Richard Corbett casts his eye over the soft drinks & water categories.

Articles by Richard Corbett

How much is the Coca-Cola Co staking on the future of the Keurig Kold?Comment - Soft Drinks & Water - Will Keurig Kold come to Coca-Cola Co's Rescue? 16 April 2015

Will the next innovation in at-home carbonation prove to be the silver bullet for The Coca-Cola Co? Richard Corbett considers the prospects for the Keurig Kold.

Comment - Soft Drinks & Water - Nichols' Vimto Highlights Middle Eastern Promise 10 March 2015

This month, Richard Corbett looks at the Middle East, a region that offers a wealth of opportunities to the soft drinks and bottled water category.

In early-February, AG Barr bought UK-based Funkin for GBP21m (US$31.5m)Comment - Soft Drinks & Bottled Water - Cocktail Hour at AG Barr after Funkin Move 10 February 2015

Earlier this month, AG Barr announced its purchase of the cocktail and syrups producer, Funkin. Richard Corbett looks at the deal and considers the likelihood of success from Barr's Funkin move.

Last year was another lively one for NPD in soft drinks and bottled waterComment - Soft Drinks & Water - European Soft Drink Innovation on the Up 13 January 2015

Richard Corbett takes his annual look back at the winners and losers in soft drink NPD last year.

Fever-Tree launched its namesake range of mixers nine years agoComment - Soft Drinks & Water - IPO Launch a Tonic for Fever-Tree 18 November 2014

Earlier this month, UK-based Fever-Tree launched an IPO, almost ten years after launching its namesake line of mixers. Richard Corbett believes both the company and its brand are firmly on the road to global success.

NestléComment - Soft Drinks & Water - Flat Water in Western Europe a Worry for Nestlé 28 October 2014

Bottled water appears to have been the biggest victim of the economic downturn, particularly in Western Europe. Richard Corbett takes a look at the prospects for one of the larger water players in the region, Nestlé.

Things have changed for soft drinks companies in Western EuropeComment - Soft Drinks & Water - 2014 to be Groundhog Year for Western Europe 23 September 2014

The markets of Western Europe have long been the engine for soft drinks companies, generating steady returns and providing a dependable working environment. But, the global economic downturn has hit the region hard. Richard Corbett surveys the wreckage.

The Coca-Cola Co is upping its investment spend in AfricaComment - Soft Drinks & Water - Into Africa 12 August 2014

This month, Richard Corbett turns his attention to the potential offered to soft drinks companies by the markets of Africa.

What are the prospects for Coca-Cola Life?Comment - Soft Drinks & Water - Coke Life: Hit or Miss? 16 July 2014

A year on from its South American debut, The Coca-Cola Co is taking Coca-Cola Life to the west. Richard Corbett considers the new brand extension, and its prospects for success.

Comment - Soft Drinks - CSDs See Lack of Fizz from World Cup 19 June 2014

With the FIFA World Cup underway in Brazil, our soft drinks columnist Richard Corbett investigates if the tournament historically offers a sales bounce to CSD producers in Western Europe. He also questions whether future tie-ups could be under threat from the game's increasingly toxic-looking governing body, FIFA

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