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Ray Rowlands

Ray RowlandsBiography

Educated at Reading University Ray Rowlands has over 30 years experience in international beverage research having worked for such companies as Canadean, IWSR and Nielsen.

He has his own independent company called Drinksinfo Ltd from which he offers a wide range of services to the beverage industry.

He is currently based in Suffolk, UK.

Columns by Ray Rowlands

Comment - Soft Drinks & Water - What Does Ray Say?Comment - Soft Drinks & Water - What Does Ray Say?

Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories

Articles by Ray Rowlands

Soft drinks companies are not immune from the troubles facing RussiaComment - Soft Drinks & Water - Russia in Turmoil 9 September 2014

Ray Rowlands of Drinksinfo Ltd takes a look at the changing face of the Russian beverage market and reviews the impact of the current economic and political situation on the country’s demand for soft drinks.


Comment - Soft Drinks & Water - A Monster of a Deal 26 August 2014

Ray Rowlands of Drinksinfo Ltd reviews Coca-Cola Co's link-up with Monster Beverage Corp and contemplates PepsiCo’s reaction to the purchase.


Comment – Soft Drinks & Bottled Water - Strong Potential in the Middle East 8 July 2014

In the latest of his monthly columns for just-drinks, Ray Rowlands from Drinksinfo Ltd turns his sights on the Middle East, giving a synopsis of soft drinks trends plus a review of recent and forthcoming events affecting the region.


Comment - Soft Drinks - Will Sunny Delight Re-Energise Itself? 12 June 2014

Ray Rowlands of Drinksinfo Ltd takes a trip down memory lane to look at an iconic juice drinks brand of the 1990s - Sunny Delight. He charts its progress up to the present day, including its latest venture into the energy drinks arena.


Comment - Soft Drinks & Water - Medicinal Water: Just What the Doctor Ordered 6 May 2014

Ray Rowlands, of Drinksinfo Ltd, explores medicinal water, a segment of the bottled water category that, whilst offering undeniable health benefits, has been largely rejected by the global consumer.


Ray Rowlands can see both sides of the PepsiCo spin-off rowComment - Soft Drinks & Water - PepsiCo: Time to Split? 10 April 2014

Last month, Nelson Peltz of Trian Fund Management sent a 37-page letter to PepsiCo's board urging it to spin off, what he described as, its struggling beverage business. Ray Rowlands of Drinksinfo Ltd looks at the pros and cons of such a monumental undertaking and draws his own conclusions.


Asahi, like its Japanese rivals, is looking abroad for future growthComment - Soft Drinks & Water - Asahi in Expansion Mode 13 March 2014

As its Japanese home market struggles to expand Ray Rowlands of Drinksinfo Ltd looks at the recent overseas ventures that the Asahi Group has undertaken in its hunt for growth culminating in its latest foray, this time in the Indonesian soft drinks arena.


Comment - Soft Drinks & Water - SodaStream Ban Highlights Sorry State of Affairs 4 February 2014

Ray Rowlands of Drinksinfo Ltd reports on the recent controversy surrounding the SodaStream Super Bowl advert in the US and asks, who really gained from its rejection by the media?


Is Coca-Cola Co looking back to move forwards?Comment - Soft Drinks & Water - Will Shaking the Coca-Cola Bottle Return the Fizz? 9 January 2014

Ray Rowlands of Drinksinfo Ltd starts 2014 with a look at the latest attempts by The Coca-Cola Co to reverse declining soda sales in its North American homeland.


Has Coca-Cola CoComment - Soft Drinks & Water - Coca-Cola Co Goes For Dasani Fizz 5 November 2013

Following recent reports that PepsiCo is planning to launch a premium water brand in the US, Ray Rowlands of Drinksinfo Ltd takes a look at what arch rival Coca-Cola Co is up to in the country’s bottled water market.


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