Ray Rowlands


Ray RowlandsEducated at Reading University Ray Rowlands has over 30 years experience in international beverage research having worked for such companies as Canadean, IWSR and Nielsen.

He has his own independent company called Drinksinfo Ltd from which he offers a wide range of services to the beverage industry.

He is currently based in Suffolk, UK.

Columns by Ray Rowlands

Comment - Soft Drinks & Water - What Does Ray Say?Comment - Soft Drinks & Water - What Does Ray Say?

Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories

Articles by Ray Rowlands

Ray Rowlands can see both sides of the PepsiCo spin-off rowComment - Soft Drinks & Water - PepsiCo: Time to Split?

10 April 2014

Last month, Nelson Peltz of Trian Fund Management sent a 37-page letter to PepsiCo's board urging it to spin off, what he described as, its struggling beverage business. Ray Rowlands of Drinksinfo Ltd looks at the pros and cons of such a monumental undertaking and draws his own conclusions.

Asahi, like its Japanese rivals, is looking abroad for future growthComment - Soft Drinks & Water - Asahi in Expansion Mode

13 March 2014

As its Japanese home market struggles to expand Ray Rowlands of Drinksinfo Ltd looks at the recent overseas ventures that the Asahi Group has undertaken in its hunt for growth culminating in its latest foray, this time in the Indonesian soft drinks arena.

Comment - Soft Drinks & Water - SodaStream Ban Highlights Sorry State of Affairs

4 February 2014

Ray Rowlands of Drinksinfo Ltd reports on the recent controversy surrounding the SodaStream Super Bowl advert in the US and asks, who really gained from its rejection by the media?



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