Columns by Ray Rowlands
Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories
Articles by Ray Rowlands
10 April 2014
Last month, Nelson Peltz of Trian Fund Management sent a 37-page letter to PepsiCo's board urging it to spin off, what he described as, its struggling beverage business. Ray Rowlands of Drinksinfo Ltd looks at the pros and cons of such a monumental undertaking and draws his own conclusions.
13 March 2014
As its Japanese home market struggles to expand Ray Rowlands of Drinksinfo Ltd looks at the recent overseas ventures that the Asahi Group has undertaken in its hunt for growth culminating in its latest foray, this time in the Indonesian soft drinks arena.
4 February 2014
Ray Rowlands of Drinksinfo Ltd reports on the recent controversy surrounding the SodaStream Super Bowl advert in the US and asks, who really gained from its rejection by the media?
10 October 2013
3 September 2013