Ray Rowlands
Biography
Educated at Reading University Ray Rowlands has over 30 years experience in international beverage research having worked for such companies as Canadean, IWSR and Nielsen.
He has his own independent company called Drinksinfo Ltd from which he offers a wide range of services to the beverage industry.
He is currently based in Suffolk, UK.
Columns by Ray Rowlands
Comment - Soft Drinks & Water - What Does Ray Say?
Ray Rowlands from market research firm DrinksInfo gives his monthly view on the latest issues affecting the soft drinks & water categories
Articles by Ray Rowlands
Comment - Soft Drinks & Water - Fishy Moves in the Cola Market
8 May 2013
Ray Rowlands of Drinksinfo Ltd considers some of the product innovations that have shaped the US cola market following news of the pending launch of an omega-3 variant.
Comment – Soft Drinks & Water - Where Next for Pepsi Next?
9 April 2013
Just over six months ago, PepsiCo garnered quite a few headlines when it launched Pepsi Next in Australia. What caught the industry's eye was that this marked the first time that the company had used stevia in the reduced-sugar brand. Ray Rowlands of Drinksinfo Ltd takes a closer look at the variant and asks: What's next?
Comment – Soft Drinks & Water - Soft Drink or Objet D’Art?
14 March 2013
Ray Rowlands of Drinksinfo Ltd looks at some of the pack designs being implemented for soft drinks and asks, is the industry in the business of selling beverages, or has it inappropriately diversified into the art world?
Comment - Soft Drinks & Water - A Monster Gain, But For Whom?
25 February 2013
Comment - Soft Drinks & Water - Let’s End the CSD Witch Hunt
17 January 2013
Comment - Soft Drinks & Water - Bottled Water in Nigeria
2 November 2012
Comment - Soft Drinks & Water - India and Multi-Nationalism
16 October 2012
Comment - Soft Drinks & Water - Crisis Looming Down Under?
4 September 2012
Comment - Soft Drinks & Water - Iced Tea, Baby!
14 June 2012
Comment - Soft Drinks & Water - Energise Me!
19 April 2012
Comment - Soft Drinks & Water - India Calling
24 January 2012
Comment – Soft Drinks & Water – So, What's Next?
31 October 2011
Comment - Soft Drinks & Water - The Future? Plastics!
27 September 2011
Comment – Soft Drinks & Water – Coca-Cola Amatil and SABMiller: A Profitable Separation
30 June 2011
Comment - Soft Drinks & Water - Low-Calorie Carbonates Under Fire
22 February 2011
