Paul Gander
Articles by Paul Gander
Keeping the Can Afloat
9 April 2002
Forget the message in a bottle - what is the message in the can? Paul Gander investigates the developments in can technology that may help to maintain its popularity among fillers, retailers and consumers and asks will the soft drinks sector be able to afford them?
Wine packaging: winning new consumers?
31 August 2001
You can see them here and there all the way down the wine aisle of the supermarket: Brightly coloured bottles with bold or garish labels and names, which are a million miles from the traditional estate-based vintages. Paul Gander reports how marketing departments, it seems, have at last got their hands on wine, attacking new audiences with a vengeance.
