Patience Gould
Articles by Patience Gould
Comment - Spirits - What makes a brand 'global'?
16 August 2012
How do you define a truly international brand? And does it matter. Can it be decided purely on volumes? Patience Gould digs out her atlas as she ponders the issue
Comment - Spirits - Seeing Through the Islay Mist
12 July 2012
Patience Gould is keen to snap you romanticists back into the real world. Brace yourselves...
Comment - Spirits - Nurturing All the Way to the Bank
19 June 2012
These days, mergers and acquisitions appear to be the main ways to own a big spirits brand. Patience Gould, for one, misses the days of building a brand from scratch. Is nurture no more?
Comment - Spirits - Aperol: The Future's Orange
23 March 2012
Comment - Whither Stolichnaya…
10 April 2008
Comment - AOC: quality guarantee or straitjacket?
18 March 2008
Pot of Gould – The cocktail: shaking up the market
23 January 2008
Pot of Gould – The (brand) name game
27 November 2007
Pot of Gould – CL approaches Bourbon from both ends
27 September 2007
Pot of Gould – Private patience
16 August 2007
Pot of Gould – Parliamentary questions
20 July 2007
Pot of Gould – Mallya’s Scottish prize
22 May 2007
Pot of Gould – The voddy brandwagon rolls on
22 February 2007
Pot of Gould – Premium possibilities beckon for gin
9 January 2007
