Michelle Russell
Biography
Starting out as a PA many moons ago, Michelle tired of the secretarial work and tried her hand at positions in marketing and production before moving to the Green Isle and taking up a role with a Dublin drinks distributor.
Three years later and Michelle decided to put her shorthand training and English degree to good use and return to the UK to train as a journalist.
She gained a grounding writing local news, moving on to become a features writer for a glossy consumer magazine before making the move into online journalism with just-drinks.
As part of her role on just-drinks, Michelle provides news, comment and features, with a focus on issues within the soft drinks industry.
Articles by Michelle Russell
FRANCE: Groupe Danone to cut 900 jobs in Europe
19 February 2013
Danone today (19 February) revealed it plans to cut 900 jobs from its operations in Europe in a bid to revitalise its business in a region where sales fell in 2012.
US: Campbell Mexico deals to result in 260 job cuts
15 February 2013
Campbell Soup Co has signed a deal with Grupo Jumex and Conservas La Costeña that will expand its beverage manufacturing and distribution capabilities in Mexico but result in the loss of 260 jobs.
CHINA: The Hangzhou Wahaha Group eyes global acquisitions - report
14 September 2012
The Hangzhou Wahaha Group has said it will look at global acquisitions in a bid to expand overseas, according to reports.
JAPAN: Sapporo eyes foreign acquisitions with US$2.5bn investment
10 September 2012
UK: Warsteiner secures European golf tie-up
23 March 2012
US: FY soft drinks sales slow - data
22 March 2012
US: Campari America signs up with DISCUS
22 March 2012
Product Launch - US: The Coca-Cola Co's Minute Maid Light Lemonade, Light Pink Lemonade
22 March 2012
Product Launch - UK: Beam Inc's Jim Beam Honey
22 March 2012
US: Coca-Cola Co, PepsiCo defend additive change actions
12 March 2012
Video - PepsiCo CEO on latest appointments
12 March 2012
UK: Cott Beverages saves Sangs from administration
12 March 2012
Product Launch - UK: GlaxoSmithKline's Ribena Plus
12 March 2012
just on Call: Coca-Cola FEMSA eyes life beyond Latin America
29 February 2012
GREECE: Coca-Cola Hellenic to consolidate Greek operations
29 February 2012
US: FDA probes AeroShot caffeine shots
29 February 2012
US: Jones Soda appoints permanent CFO
29 February 2012
US: Zevia expands stevia drinks line-up
29 February 2012
UAE: UAE Ministry of Economy reverses 30cl can ban
29 February 2012
Product Launch - US: Red Bull Total Zero
29 February 2012
CANADA: Coca-Cola Co defends protest 'monitoring'
28 February 2012
S ARABIA: Almarai mulls PepsiCo JV stake increase
28 February 2012
MEXICO: Coca-Cola FEMSA FY profits climb
28 February 2012
US: Attitude Drinks completes US$1m in financing
28 February 2012
