Articles by Katy Askew
4 July 2013
As manufacturers look to revitalise a lacklustre cereal category and win back the growing number of "breakfast skippers" in the US, they are increasingly focusing on convenient options such as breakfast drinks. However, could those preparing to compete in this burgeoning sub-sector be embarking on a rocky road? Katy Askew argues breakfast drinks do not necessarily represent a silver bullet as the industry looks to provide the US breakfast category with a much needed shot in the arm.
15 August 2012
Welch's has rejected allegations its fruit-based products, including juices, fail to justify the health claims on their labelling.
19 June 2012
French dairy and bottled water group Danone has warned that its profits will be hit by weaker margins during fiscal 2012.
26 April 2011