Jonathan Thomas
Articles by Jonathan Thomas
Social Media – Part I: The Landscape from Facebook to Twitter
26 July 2011
Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. Part one of the briefing outlines the social media landscape, including the leading websites. Jonathan Thomas reports.
Social Media – Part II: Its Influence on Business and Driver of Online Advertising
26 July 2011
Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In part two, Jonathan Thomas looks at how business as a whole is using the likes of Facebook and Twitter, and how social media is playing a role in driving the growth of online advertising worldwide.
Social Media - Part III: PepsiCo, Unilever Aim to Connect with Consumers
26 July 2011
Our latest management briefing, a combined effort with our sister site, just-food, is an extended, three-part preview of 'Social Media in the Food and Drinks Industry', a report now available on just-drinks. In this final part, Jonathan Thomas looks at how two multinationals - PepsiCo and Unilever - have utilised social media to connect with their consumers.
