just-drinks authors and correspondents
Jeremy Cunnington at Euromonitor International
Articles by Jeremy Cunnington at Euromonitor International
Anheuser-Busch InBev's announcement of its proposed acquisition of SABMiller late last year did not come as much of a surprise, and was the culmination of over a decade-and-a-half of merger and acquisition activity by brewers. However, it raises some interesting questions, not only in how the deal will work, but also what is next for the brewing industry - or, for that matter, the overall drinks industry.
In this, the second chapter of Euromonitor International's preview of the year ahead for the spirits category, senior alcoholic drinks analyst Jeremy Cunnington predicts a period of M&A calm in 2015.
Consumption of English gin - excluding consumption in India and the Philippines, which both consist almost entirely of local economy brands - has been dominated by three core markets: the US, Spain and the UK.
Mergers and acquisitions have to varying degrees been important in shaping the different alcoholic drinks categories.
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