James Allen at Bain & Co
Articles by James Allen at Bain & Co
30 April 2012
Earlier today, Anheuser-Busch InBev issued its latest set of quarterly numbers. Here, in a piece that originally appeared on the Harvard Business Review, James Allen, a partner in Bain & Company’s London office and co-leader of the firm’s Global Strategy Practice, takes a broader look at the brewer to find the secret behind its consistent success.