just-drinks authors and correspondents
Articles by Euromonitor International
Alll eyes are on Brazil at the moment as the country gears up for the Rio Olympics. Euromonitor International's senior beverage analyst, Hope Lee, looks at which brands and categories can win in Brazil's beverage market over the next few years.
Ready-to-drink tea is overwhelmingly consumed in Asia, which was responsible for over three-quarters of all global sales for the segment last year. However, the region's dominance of total volume sales should not distract from the fact that RTD teas are expected to grow in all of the world's regions in the years ahead. Of those other regions, Latin America stands out, with a projected 5% compound annual growth rate (CAGR) in volumes between 2015 and 2020.
In 2015, the global soft drinks industry demonstrated only a marginal improvement on the growth seen in 2014, according to research from Euromonitor. Growth reached 5.5% in value terms, with energy drinks the fastest-growing category – and strong performances by bottled water (the overall volume leader) and sports drinks as well. Total volumes in soft drinks last year grew by 3%.
The economic turmoil in Russia and Ukraine in 2014-2015 echoed across neighbouring CIS countries in terms of devaluation, leading to a down-trading trend in these markets. What at first glance would appear to offer negative prospects, however, has potential opportunities.
As the world’s biggest region for beer volumes, Asia Pacific and China, in particular, is a vital market for any brewer to be in.
South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.
The cider/perry market has witnessed phenomenal developments in the last ten years, making it the World's fastest-growing alcoholic drinks category, in volume terms.
Africa is the final frontier for beer, according to Euromonitor International’s latest global briefing 'Africa: The Final Frontier for Beer'.
Low-calorie variants are under-performing their standard formulation counterparts in soft drinks. But, what are the trends driving the migration away from low-calorie carbonates and towards other beverage options?
Global beer market volume sales in 2014 were forecast to grow by 2%, according to Euromonitor International, primarily driven by the top five global brewers, which account for 48% of global sales.
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