just-drinks authors and correspondents

Euromonitor International

Articles by Euromonitor International

South Korea still offers opportunities to energy drinks companiesWhy are Energy Drinks Failing in South Korea? - Research in Focus 13 August 2015

South Korean consumers are not engaging with energy drinks at the same level as the country's neighbours in South-East Asia.

Research in Focus - Cider/Perry: Adapts, Evolves & Grows 1 June 2015

The cider/perry market has witnessed phenomenal developments in the last ten years, making it the World's fastest-growing alcoholic drinks category, in volume terms.

Research In Focus - The Beer Engine that is Africa 20 May 2015

Africa is the final frontier for beer, according to Euromonitor International’s latest global briefing 'Africa: The Final Frontier for Beer'.

Major soft drinks companies expanding outside of carbonates - video 13 April 2015

Low-calorie variants are under-performing their standard formulation counterparts in soft drinks. But, what are the trends driving the migration away from low-calorie carbonates and towards other beverage options?

Research in Focus - Global Brewers’ 2014 Results: Champions and Disappointments 19 March 2015

Global beer market volume sales in 2014 were forecast to grow by 2%, according to Euromonitor International, primarily driven by the top five global brewers, which account for 48% of global sales.

HerePreview of the Year - 2015 - Part II: Beer, Chapter I 30 January 2015

The second part of January's management briefing, which previews the year ahead for the global drinks industry, is itself a two-parter. Here, Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor International considers the four key trends facing the beer category.

Euromonitor International considers the alcoholic drinks industry’s key regional narrativesResearch in Focus - Fading Recovery, Fresh Downside Risks and Hidden Potential 19 November 2014

Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation initiatives and opportunities presented by the millennial generation coming of age. Euromonitor's senior alcoholic drinks analyst, Spiros Malandrakis, deconstructs the industry’s key regional narratives, highlighting key learning’s from across the globe.

Research in Focus - NPD in Alcoholic Drinks: Themes, Examples and Glimpses of the Future 1 October 2014

New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success as the ripple effects of the recession and fresh emerging-market volatility are transforming drinking habits and rituals.

Global brewers on consolidation hunt - video 30 September 2014

SABMiller's bid for Heineken earlier this month has reignited the possibility for major consolidations in the global beer market, which hasn't seen much movement in that direction in recent years.

CHILE: Rum on the slide - video 24 September 2014

The rum category has had a torrid time in Chile over the past three years, with volumes plunging and international brands exiting.

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