just-drinks authors and correspondents
Articles by Euromonitor International
Fresh geopolitical, macroeconomic and legislative headwinds are hitting emerging markets once hailed as the engine securing the global alcoholic drinks industry’s relative resilience. At the same time, western markets are battling lingering maturity while going through a transformational stage in terms of shifting drinking patterns, innovation initiatives and opportunities presented by the millennial generation coming of age. Euromonitor's senior alcoholic drinks analyst, Spiros Malandrakis, deconstructs the industry’s key regional narratives, highlighting key learning’s from across the globe.
New product developments are evolving and gaining prominence in an era of fierce competition for share of throat and wallet, against the backdrop of a rapidly depleting acquisition pool. Identifying the key themes driving innovation, realising their cross-category relevance and moving beyond trade taboos and stereotypes is essential for securing success as the ripple effects of the recession and fresh emerging-market volatility are transforming drinking habits and rituals.
SABMiller's bid for Heineken earlier this month has reignited the possibility for major consolidations in the global beer market, which hasn't seen much movement in that direction in recent years.
The rum category has had a torrid time in Chile over the past three years, with volumes plunging and international brands exiting.
Last year, the Middle East and Africa (MENA) accounted for just 8% of total juice volumes. Yet, this unremarkable position in the global juice category belies a very strong regional growth story, with high single-digit growth in the region’s most important national markets.
In a recently-published global briefing 'Diageo in Spirits', Euromonitor International’s senior alcoholic drinks analyst Jeremy Cunnington takes a look at what are the challenges facing Diageo in spirits as the new CEO Ivan Menezes takes charge.
The white spirits category is merely an arbitrary pooling together of subsectors sharing some commonalities and more than a few major differences on the basis of the drinks’ primary colours. Euromonitor International’s latest global report ‘White Spirits: Grey Prospects and Golden Opportunities’ offers insights on this most ubiquitous of major alcoholic drinks segments. Senior analyst Spiros Malandrakis provides a brief glimpse of some of the key findings.
The final part of Euromonitor's preview of the year ahead for the global drinks industry sees senior alcoholic drinks analysts Spiros Malandrakis and Jeremy Cunnington turn the spotlight on the wine category.
In the fourth part of Euromonitor's preview of 2013, alcoholic drinks analysts Spiros Malandrakis and Zsuzsa Szilagyi consider what the future holds for the world's brewers.
In this, the third part of Euromonitor International's preview of the year ahead, senior alcoholic drinks analysts Jeremy Cunnington and Spiros Malandrakis turn their attention to the global spirits category. What trends can we expect to see in 2013?
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- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
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- Global Beer Opportunities: Beyond Standard Lager
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