David Robertson
Articles by David Robertson
Aluminium producer’s ‘can do’ spirit helps Russian brewers
4 October 2006
The growing Russian beer market is an undoubted success story for the brewers operating there. But, writes David Robertson, they have been aided and abetted by an unlikely ally in the form of an aluminium producer which took the unusual decision to advertise its product – the aluminium beer can – directly to consumers, helping to boost the popularity of buying beer in cans.
Vladivar tunes into music scene in bands promo
8 September 2006
In a bid to raise its profile with younger urban drinkers, the UK vodka brand Vladivar is looking to assist bands as they seek to make their way in the music business. David Robertson and Ben Cooper report on a marketing initiative which breaks new ground in the already vibrant area of tailored on-premise promotion.
SABMiller and CCA take on Aussie big boys
14 August 2006
A joint venture between SABMiller and Coca-Cola Amatil threatens to upset the Fosters/Lion Nathan duopoly that has prevailed in the Australian beer market for years, writes David Robertson, and may encourage other international brewers to go it alone down under.
Cider makers ponder export possibilities
21 July 2006
Wine upgrade to feature in Wal-Mart revamp
22 June 2006
Lion Nathan ready to put spirit into the mix
12 May 2006
Foster’s seeks licence to grow in Asia
31 March 2006
Coke Australia takes Zero to hero
21 March 2006
Keeping your eye on the ball
27 February 2006
Bitter fight for Coopers coming to a head
29 November 2005
Spirits TV advertising push gathers steam
25 October 2005
CCA looks beyond Coke for growth
12 September 2005
Lion back in the hunt
8 August 2005
Australian groups eye total integration
26 July 2005
Foster’s - Australian for Wine?
21 June 2005
A-B may have to look further afield for growth
31 May 2005
It’s Mondavi’s family affair
21 March 2005
Soft drinks companies under pressure in school
15 March 2005
S&N calls time on UK pub landscape
23 September 2003
Foster's future hangs with the markets
17 February 2003
AUSTRALIA: Lambert departure may herald Southcorp takeover
6 February 2003
Southcorp angers investors and industry as woes continue
28 January 2003
AUSTRALIA: Beer drinkers face price hike after drought
28 January 2003
S&N remains cautious in face of calls for change
1 October 2002
Cadbury-Schweppes seeks a third way
20 August 2002
Organic winemaking - Green is the colour of money
15 August 2002
SABMiller share issue puzzles market
16 July 2002
Environmentalists gain ground in battle of bottle
11 June 2002
