Data Driven Marketing Asia

Articles by Data Driven Marketing Asia

Foreign spirits companies eye China as the promised landComment – Diageo takes lead in foreigners' race for baiju crown

5 March 2010

While 2009 was a difficult year for premium baijiu sales, the recent announcement of the increased investment by Diageo in the Quanxing group confirms the company’s position as the most successful foreign player in the baijiu category.

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