1 May 2001
For so long in the doldrums, new product launches and diversification may finally be paying off for the angst ridden Cognac category. Cyril Louvier analyses the latest figures from the BNIC to report on Cognac's changing fortunes over 2000.
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I expect the (cachaca) category to grow to 1m nine-litre cases in ten years in the US
Steve Luttman, Leblon Cachaca co-founder & president
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