Cream Global
Biography
Cream “The Innovation Exchange” is the only online intelligence service that indexes and analyses the most innovative marketing and media ideas from around the world for agencies, brands and media vendors. Cream offers inspiration and research insight through daily news, monthly reports, “How To Guides”, and over 2,500 case studies of creative marcomms including the best work from the Festival of Media.
In a new monthly column on just-drinks, Cream Global brings you the best in comment and insight on the world of drinks marketing and advertising.
Articles by Cream Global
Marketing Brief – Taxi for Gladiator
3 November 2010
In this month's marketing brief, marketing analyst Cream Global turns its attention to Mexico, where Coca-Cola has targeted its Gladiator energy drink at the country's workers.
Marketing Brief - Promoting a Pint
3 August 2010
In this month's marketing brief, marketing analyst Cream Global considers the marketing of beer during the World Cup.
Marketing Brief - When heritage brands make a comeback
6 July 2010
In a new monthly column on just-drinks, we have teamed up with marketing analyst Cream Global to bring you the best in comment and insight on the world of drinks marketing and advertising. This month we look at the brands that have successfully leveraged the power of heritage marketing from craft German beers to Canadian Club.
