Chris Mercer

Biography

Chris Mercer Chris first decided to make money out of his drinking while living in balmy southern France.

Having trained as a journalist in the UK, he became the drinks correspondent for Decision News Media in Montpellier and soon found himself chasing everyone from multinational brewers to French wine terrorists.

He has since worked freelance for the BBC, Sunday Telegraph and a range of drinks titles, including Decanter Magazine.

Before signing for just-drinks as deputy editor in July 2008, Chris was responsible for online news at a number of William Reed Business Media drinks titles, including Drinks International.

During the past five years, Chris has been interviewed on drinks sector developments by a range of mainstream media, including CNBC television, BBC Radio and national newspapers.

Chris now has a taste for wine outside of his price range.

Articles by Chris Mercer

Analysis - The E-Guide to Selling Wine in China

26 April 2013

China's emerging wine consumers are "wired to the gills", and it already looks as if any prospective exporters to the country will need to make the internet a central part of their strategy.

GLOBAL: Online wine sales spark industry revolution

25 April 2013

Technology is driving "unprecedented" change in the way in the way retailers sell wine all over the world, according to the co-founder of market research group Wine Intelligence.

Comment - Spirits - Pernod Ricard and Absolut: Five Years On

2 April 2013

This weekend marked the fifth anniversary of Pernod Ricard's acquisition of Vin & Sprit and the Absolut vodka brand. A lot has changed since those heady days of 2008, so how does the race for - and purchase of - V&S look today? Chris Mercer takes a closer look.