Chris Mercer
Biography
Chris first decided to make money out of his drinking while living in balmy southern France.
Having trained as a journalist in the UK, he became the drinks correspondent for Decision News Media in Montpellier and soon found himself chasing everyone from multinational brewers to French wine terrorists.
He has since worked freelance for the BBC, Sunday Telegraph and a range of drinks titles, including Decanter Magazine.
Before signing for just-drinks as deputy editor in July 2008, Chris was responsible for online news at a number of William Reed Business Media drinks titles, including Drinks International.
During the past five years, Chris has been interviewed on drinks sector developments by a range of mainstream media, including CNBC television, BBC Radio and national newspapers.
Chris now has a taste for wine outside of his price range.
Articles by Chris Mercer
Comment - Tariko Looks to Raise the Standard with CEDC Takeover
11 June 2013
Russian Standard is now the world's second largest vodka producer after finally getting full control of Central European Distribution Corp (CEDC). But how will it handle the troubled group and where will in benefit? Chris Mercer investigates.
Comment - Spirits - US Vodka Wars throw up Strategy Conundrum
28 May 2013
The US vodka market remains a fierce battlefield. New products continue to flood the sector, while "predatory" pricing policies affect some US states. What should be the approach of established producers? Stand firm and persuade consumers to look beyond price, argues Chris Mercer
Analysis - The E-Guide to Selling Wine in China
26 April 2013
China's emerging wine consumers are "wired to the gills", and it already looks as if any prospective exporters to the country will need to make the internet a central part of their strategy.
GLOBAL: Online wine sales spark industry revolution
25 April 2013
Comment - Spirits - Has Cachaca's Time Finally Come?
12 March 2013
Comment - Spirits - Gin's Revival: The Numbers Don't Lie
12 February 2013
Comment - Spirits - Vodka Can Go Far
22 January 2013
GLOBAL: Balancing green agenda and pricing a challenge, admits Coca-Cola Enterprises chief
13 August 2012
Comment - The Grubby EU Row over Grubbing Up
19 June 2012
Comment - Washington State Stirs up Spirits Sales
11 June 2012
Comment - The LIWF 2012: A Post-Mortem
24 May 2012
Comment - Belvedere Group: The Storm is Coming
16 May 2012
Comment – US Gives Anheuser-Busch InBev Reason to Cheer
30 April 2012
Comment – PepsiCo Keeping Calm & Carrying On
27 April 2012
The Wehring Interview - Societe Europeenne de Participations Industrielles Champagne CEO, Cécile Bonnefond - Part II
5 April 2012
The Wehring Interview - Societe Europeenne de Participations Industrielles Champagne CEO, Cécile Bonnefond - Part I
29 March 2012
DENMARK: Royal Unibrew sees FY profits rise
9 March 2012
UK: Shepherd Neame outperforms beer market in H1
9 March 2012
