Chris Hart at McKinney Rogers
Articles by Chris Hart at McKinney Rogers
What if … a counterfeit or copycat drink threatens your flagship products’ sales and branding?
30 September 2010
In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, highlights some of the issues companies need to tackle to deal with the threat of counterfeit or copycat products.
What if… you have to face a product recall in the middle of the World Cup?
3 June 2010
In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, reminds readers of the vital contingency planning that should not be forgotten in the excitement of preparing for a big sports event.
What if… 2020 is for alcohol what 2010 is for the tobacco industry?
4 February 2010
Continuing his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, considers what would happen if the next ten years bring dramatic social changes that challenge the drinks sector in the way the past ten years have done for tobacco.
What if… Christmas 2009 is a sobering time for the drinks industry?
24 November 2009
