just-drinks: Canadean Ltd

Strategic outlook for the soft drinks industry in 2010

1 February 2001

Over the next decade the global soft drinks industry is likely to undergo probably the most fundamental change in its entire history, according to a new report from Canadean. With its traditional focus mainly on carbonates, and notably colas, often involving complicated franchise systems, the soft drinks business is already in the throes of a major revolution.

Research exclusive: Beverage Wholesale Faces Uncertain Future

19 September 2000

Already in a state of flux, new regulations introduced in June 2000 are set to apply further sweeping changes to the structure of the European beverage wholesale market. With the aim of providing a more up-to-date approach to vertical agreements, the reforms are causing a number of brewers to totally rethink their marketing strategies. This has significant implications for the future organisation and operation of beverage distribution across Europe.

UK: New Diageo Blend Redefines The Market

24 July 2000

The decision by Diageo to merge the management of Guinness with UDV signals a major change in the way that beverage companies perceive the alcoholic drinks market, believes beverage research specialist, Canadean.By integrating Guinness with its spirits brands, Diageo has suggested that Guinness can be perceived as a "Ready to Drink" (RTD) alcoholic beverage, rather than merely as a beer brand.