just-drinks authors and correspondents

Ben Cooper

Ben CooperBiography

Ben Cooper is just-drinks' sustainable business editor and specialises in business ethics, corporate social responsibility, policy issues and sustainability. He holds MAs from Cambridge University and the University of London, respectively in Social and Political Sciences and Social Policy.

He joined the just-drinks editorial team in 2000 and today works across both just-drinks and just-food, while also writing occasionally for just-style.

In addition to his regular features, Ben has written numerous in-depth management briefings on issues such as alcohol policy, sponsorship, the Fairtrade market, the use of food colourings and environmental issues facing the clothing industry. He also writes regularly for Ethical Corporation magazine which specialises in the corporate social responsibility field.

He lives in London where he also works as a professional singer.

Columns by Ben Cooper

Sustainability in DrinksSustainability in Drinks

Every month, Ben Cooper casts his eye over sustainability efforts in the global drinks industry.

Consumer TrendsConsumer Trends

Each month, Ben Cooper casts his eye over emerging trends that could be of use to drinks companies and their brands

Articles by Ben Cooper

Coca-Cola Co's global water stewardship director, Greg Koch - Interview 30 September 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.

A global water replenishment target may not consider local water issuesGlobal water targets risk hiding local concerns - Sustainability Spotlight 28 September 2016

Coca-Cola's recent water-replenishment achievements underline the company's status as a leader in sustainability within the drinks sector. However, Ben Cooper writes, an even greater focus on specific areas of water stress from all drinks companies looks certain to be required to take industry engagement on water to the next level.

Younger consumers are keen to seek new flavoursThe future of drinks flavours - Consumer Trends 13 September 2016

The broadening taste palate of consumers is spurring ever more adventurous flavour creations in the drinks sector, Ben Cooper writes, while growing sophistication in how consumers view flavour profiles in food and drink is leading to new opportunities in marketing, product development and food pairing.

Diageo bought a stake in Seedlip last monthSeedlip - A smart move by Diageo in more ways than one - Sustainability Spotlight 30 August 2016

In this month's Sustainability Spotlight, Ben Cooper examines how Diageo's investment in a UK drinks start-up represents a commercial and sustainability win-win.

Pernod Ricard's Absolut brand collaborated with Perfect Company earlier this year to release an Absolut Classics recipe packHow the Internet of Things is shaking up the cocktail market – Consumer Trends 4 August 2016

Rapid and constant connection to the Internet has already transformed how consumers interact with the market, but the digital revolution is by its very nature a continuing phenomenon. In this month’s Consumer Trends, Ben Cooper investigates the link between a recent multi-billion-pound tech deal and the Moscow Mule.

Global rum volumes are set to declineRum volumes set to fall over next five years - research 1 August 2016

The latest joint research from just-drinks and The IWSR has predicted that the global rum market will decline over the next five years. 

 Rum enjoys a high level of consumer recognition and awarenessRum sector looks to capitalise on its diversity – Research in Focus 1 August 2016

On one level, rum is a relatively simple product. Easy to produce from an inexpensive and ubiquitous primary raw material, rum is made and consumed widely.

Jose Cuervo is working with Ford Motor Co to develop bioplastics from agave's remnant fibresThe future for drinks industry's waste products - Sustainability Spotlight 27 July 2016

A fledgling partnership between Jose Cuervo and the Ford Motor Co underlines the potential for the innovative and environmentally positive re-utilisation of waste products from beverage production. Ben Cooper reports.

Are brands like Tranquini poised to benefit from the consumer move away from alcohol?The move away from alcohol and the soft drinks opportunity – Consumer Trends 7 July 2016

There has always been demand for non-alcoholic drinks for adults, but the adult soft drinks segment – and its consumers – are changing. Ben Cooper reports.

Heineken has changed its mind about motorsport sponsorshipWhy has Heineken made a Formula 1 U-turn? - Sustainability Spotlight 30 June 2016

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whether Heineken has struck the right balance with its decision to embrace motorsport sponsorship.

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