just-drinks authors and correspondents

Ben Cooper

Ben CooperBiography

Ben Cooper is just-drinks' sustainable business editor and specialises in business ethics, corporate social responsibility, policy issues and sustainability. He holds MAs from Cambridge University and the University of London, respectively in Social and Political Sciences and Social Policy.

He joined the just-drinks editorial team in 2000 and today works across both just-drinks and just-food, while also writing occasionally for just-style.

In addition to his regular features, Ben has written numerous in-depth management briefings on issues such as alcohol policy, sponsorship, the Fairtrade market, the use of food colourings and environmental issues facing the clothing industry. He also writes regularly for Ethical Corporation magazine which specialises in the corporate social responsibility field.

He lives in London where he also works as a professional singer.

Columns by Ben Cooper

Sustainability in DrinksSustainability in Drinks

Every month, Ben Cooper casts his eye over sustainability efforts in the global drinks industry.


Consumer TrendsConsumer Trends

Each month, Ben Cooper casts his eye over emerging trends that could be of use to drinks companies and their brands

Articles by Ben Cooper

The Greenpeace report looks at global ocean pollutionWhy is the soft drinks sector losing the recycling game? - Sustainability Spotlight 19 April 2017

A recent report from Greenpeace has condemned the world's largest soft drinks producers for not doing enough to address ocean pollution caused by plastic bottles. The report is particularly critical of the lack of progress on bottle re-use, which suggests to Ben Cooper that this may have to feature more prominently in sustainability strategies if further damaging criticism is to be avoided.


The drinks industry's gender failure - Consumer Trends 29 March 2017

In our latest look at consumer trends in the drinks industry, Ben Cooper turns his attention to the marketing of products along gender lines and asks, why are drinks brands struggling to keep up with society's changing approach to the sexes?


As well as financial performance, are investors also considering a company's sustainability efforts?Has sustainability become as important to investors as financial performance? - Sustainability Spotlight 17 March 2017

For the first time, Dutch brewer Heineken has merged its sustainability report into its main annual report. The increased investor interest in sustainability, coupled with the need to account for risks related to climate change, make it likely more major companies will follow suit. Ben Cooper reports.


How rising nationalism may challenge the supremacy of global brands - Consumer Trends 1 March 2017

In this month's Consumer Trends column, Ben Cooper talks to Nigel Hollis, chief global analyst at Kantar Millward Brown, and considers the degree that growing support for nationalist and anti-globalist politics could affect the consumer appeal for international and imported brands, to the benefit of local products.


There were plenty of wine headlines on just-drinks in 2016The wine category in 2016 - just-drinks' Review of the Year, Part IV 23 December 2016

As the end of the year approaches, just-drinks looks back at the stories that made the headlines in 2016 across the global drinks industry. Here, category commentator Ben Cooper picks out the highs and the lows for the wine category.


Consumers aged 60 and over still have plenty to offer the drinks industryHas Millennial-mania drowned out the elder consumer? - Consumer Trends 6 December 2016

Over-60s are not only healthier, wealthier and living longer and more active lives than their predecessors, they are also more politically engaged. Ben Cooper examines why looking afresh at the seniors market chimes with recent momentous political events.


Has your company made the water stewardship A-list? - Sustainability Spotlight 30 November 2016

The latest report from the Carbon Disclosure Project (CDP), assessing companies' efforts on water, reveals a strong representation from drinks companies among those companies the project considers to be leaders in water stewardship. Ben Cooper reports.


Larger companies provide a strong lead when it comes to sustainability practices How can smaller companies improve sustainability standards? - Sustainability Spotlight 3 November 2016

The aims and achievements of the drinks sector's giants provide a strong lead to the industry's sustainability drive but progress will also hinge on engagement from small and medium-sized players. Ben Cooper looks at how recent actions by trade associations on both sides of the Atlantic will help improve sustainability standards among smaller drinks firms.


Health and wellness has become a vital part of consumers' decision-making processHow can alcohol brands push their 'better-for-you' attributes? – Consumer Trends  27 October 2016

Alcohol companies have long been criticised for their relationships with health and wellness. But, has the industry finally spotted an opportunity to capitalise on the trend? Ben Cooper investigates.


Coca-Cola Co's global water stewardship director, Greg Koch - Interview 30 September 2016

In achieving its goal to replenish water equivalent to its 2015 sales volumes "back to nature and communities", Coca-Cola gave itself a compelling sustainability story to tell consumers. Greg Koch, senior director of Global Water Stewardship at Coca-Cola, spoke with Ben Cooper about what "replenishment" means, and why getting the minutiae of the methodology right is so important.


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