Aridj Jaber from Spirit Hosting

Articles by Aridj Jaber from Spirit Hosting

Comment - Branding - Bacardi: The Bat and the Beach Bar

8 October 2012

This has been a special year for Bacardi. The Bermuda-based company has been celebrating its 150th anniversary in 2012. Here, Aridj Jaber from Spirit Hosting highlights how the firm used the occasion to push its brands in the travel retail channel.

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