Annette Farr
Biography
In her editorial roles for the trade journal Soft Drinks International, Annette Farr has been writing about soft drinks and bottled waters for some 20 years.
Having gained a reputation as someone who knows a thing or two about soft drinks she has been asked to judge the soft drinks categories for the Quality Food and Drink Awards over recent years, has contributed to documentary films and been interviewed by BBC Radio 4 and 5 Live on topical soft drink and bottled water issues.
Articles by Annette Farr
Comment - Soft Drinks & Water - The Farr Goodbye
14 December 2010
Today is a very sad day here on just-drinks, as we bid a very fond farewell to our soft drinks and water expert, Annette Farr. Annette, we'll miss you. enjoy your retirement. But, before you go...
Comment - Soft Drinks & Water - Poor Opportunities in India
28 October 2010
India has been identified as an emerging market for the soft drinks industry. There are fledgling trade shows Fi India this month and Drink Technology in November. This year has also seen the inauguration of its first beverage association, Yet India is a complex country of cultures, class divide and extreme poverty, and Annette Farr has a cautionary comment for newcomers to the market.
Comment - Soft Drinks & Water - Exercise, Economics and Education
21 September 2010
Annette Farr has just returned from a trip to the US and the nation's children proved to be a worry to her. And, as soft drinks firms are keen to point out, she's not the only one.
Comment - Soft Drinks & Water - The Question of Ethics
9 February 2010
Comment - Soft Drinks & Water - Legislation Hinders Innovation?
12 January 2010
Focus - Giving thanks to CSDs
26 November 2009
Focus - Soft drinks for the olds
3 November 2009
The View from A Farr - Fighting against the Fat Tax
20 October 2009
Focus - Back to school opens doors for soft drinks, water
6 October 2009
The View from A Farr - Soft drinks attackers: Just chill out
22 September 2009
Focus – Energy drink shots: A shot bang on target
8 September 2009
The View from A Farr - When is innovation not innovation?
13 August 2009
Focus - The rising demand for 'natural' soft drinks
28 July 2009
The View from A Farr – Labelling theory
2 June 2009
Focus - New plastics offer boost to bottled water sector
21 April 2009
The View from A Farr – Smooth(ie) move
7 April 2009
Focus - Troubled waters for bottled water?
17 February 2009
