Focus - Actimel ad ban is latest woe for probiotics

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Summary: The banning of a TV ad for Danone's drinking yoghurt brand, Actimel, is the latest reversal to hit the probiotic food and drinks sector. Despite being one of the most prominent categories within the fast-growing functional food and drink market, probiotics have not been immune from controversy. Ben Cooper reports. Read the complete article…

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Word count: 1,063

Date: 29 October 2009

Source: Ben Cooper

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