Focus - Industry split on drink and drive partnership?
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Summary: The decision by Pernod Ricard to rejoin the Century Council in the US followed the departure of both Brown-Forman and Jim Beam from NASCAR motor racing sponsorship. As Pernod Ricard's decision to leave the organisation was linked to the motor racing issue, Ben Cooper finds out whether there was any connection between these events. Read the complete article…
Word count: 1,017
Date: 22 October 2009
Source: Ben Cooper
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