just the answer – Diageo CSR
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Summary: This month, Carolyn Panzer took up the position of corporate social responsibility director at Diageo, expanding her former remit as alcohol and responsibility director to cover all areas of Diageo's CSR platform. In this month's just the answer, she speaks with Ben Cooper about recent changes to the Diageo Marketing Code, the rationale behind her new role and how she views the challenge ahead. Read the complete article…
Word count: 1,359
Date: 30 July 2009
Source: Ben Cooper
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