UK: Cobra, Thresher launch Facebook promotion

19 November 2008 | Source: just-drinks.com editorial team

Cobra Beer has teamed up with off-licence group Thresher on its Facebook 'Get Them In!' UK activity.

The application gives UK Facebook users the chance to buy a Cobra Beer voucher, which they can send to other users as gifts.

It launches on the site this month and will run for three months.

Will Ghali, marketing director of Cobra Beer, said: "This is a really innovative and fun way for us to engage with our target audience, who we know are heavy users of Facebook."

Cobra's participation in the promotion marks its first marketing involvement with Facebook.

The vouchers can be printed and then redeemed in exchange for 4 x 330ml pack of Cobra 5% in all Thresher Group fascias - Wine Rack, Thresher, The Local, and Haddows in Scotland.

Each voucher has a barcode, which is scanned at point of purchase in the outlets.