Andy Morton


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Andy MortonThe beverage business blog from Andy Morton

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Carlsberg's rapid response sets the right tone 1 May 15

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches...


Electric cars keep Hennessy up with current trends 8 Apr 15

It seems even 250-year-old Cognac houses want to be like Google these days...


Diet Coke decline leaves Pepsi sitting pretty 27 Mar 15

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US...


CAGE 2015: Can we ditch our TV ad addiction? 17 Mar 15

It was a throwaway aside in a conversation about marketing spend...


Does Oscar glory beckon for 'Mr Heineken'? 23 Feb 15

Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role...


Is pisco preparing to make some noise? 19 Feb 15

Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne...


Djokovic learns Chinese as Jacob's Creek tries to love-all 2 Feb 15

Tennis player Novak Djokovic was on top of the world yesterday after defeating Andy Murray in four sets to take the Australian Open title...


At Coca-Cola Co, it's not just the head count that's getting smaller 29 Jan 15

The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging...


Polish vodkas prove their worth in Ukraine 26 Jan 15

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country...


Diageo distilleries welcome you to their virtual world 23 Jan 15

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries...

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