Andy Morton


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Andy MortonThe beverage business blog from Andy Morton

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The Coca-Cola Co's downward trajectory 8 Jun 16

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking...


Badet Clement celebrates 20 years, and a new type of French consumer 3 Jun 16

Just-drinks in is the French wine making region of Languedoc for the 20th anniversary of Badet Clement, one of France's most active wine brand owners...


The brutal truth behind India's temperance movement 25 May 16

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise...


Boston Beer Co "just plain ugly" for TV money man 9 May 16

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors...


Bartender tip shows softer side to Diageo's World Class cocktail battle 6 May 16

This week, Diageo held a UK semi-final for its global World Class cocktail competition...


Heineken plays 'hard' ball in US cider 12 Apr 16

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures...


PepsiCo's Johnston's new Twitter role is hard to Tweet 8 Apr 16

The drinks industry could do more to benefit from new technology...


Lessons from the past in PepsiCo heir-apparent talk 31 Mar 16

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor...


The argument against sugar tax made simple 30 Mar 16

Coca-Cola Enterprises CEO John Brock came out fighting against the UK government's proposed sugar tax, saying he doesn't think it will pass unchanged...


PepsiCo reveals 1893 Pepsi - video 21 Mar 16

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893...

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