Andy Morton


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Andy MortonThe beverage business blog from Andy Morton

If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: Andy Morton.


PepsiCo caught in Amazon attack 21 Nov 14

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US...


A drink that makes you thin? 19 Nov 14

The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat...


The answer to our prayers - Christmas corporate gift packs 18 Nov 14

A new survey released today reveals that while 50% of UK workers would choose alcohol as a Christmas present from their employees, just 7% would opt for a charity donation sent on their behalf...


Historic Glenfiddich tastes so sweet 14 Nov 14

Last night, I was lucky enough to get a taste of history...


Flavour stick "ages whisk(e)y three years in 24 hours" 20 Oct 14

Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste...


US lacks bottle for craft soda revolution 17 Oct 14

PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category...


Vimto's walk-on role in Ebola fight 9 Oct 14

Last week, the Daily Telegraph reported - in an article headlined “I'll fight off Ebola with bottles of Vimto” - that a Liberian self-proclaimed bishop was holding prayer sessions to ward off the deadly virus. In the stead of communion wine, the bishop is using Nichols' sparkling herb-based fruity pop...


Drugs blow for UK beer sales but wine still on a high 6 Oct 14

Last week the UK's Office for National Statistics decided, for the first time, to include the money spent on illegal drugs in the country's national accounts. Intriguingly, it revealed that UK consumers spend more on heroin, cocaine, crack, cannabis, amphetamines and ecstasy than on beer...


Smile, you're part of the "emotional contagion" industry 30 Sep 14

It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that...


Starbucks' new craft - beer-flavoured coffee 26 Sep 14

Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US...

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