The beverage business blog from Andy Morton
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Coca-Cola Co turns consumers into hard copy with 3D printer
02 Sep 2013 15:50
I've written before about the Coca-Cola Co's chops in the marketing department, but its team in Israel has really pushed some boundaries.
To highlight the launch of a smaller bottle for brand Coca-Cola, the company brought winners of a nation-wide competition into a studio and used 3D printers to produce mini-me versions of them.
The results, as you can see from the above video, are strangely out of focus and, if I'm honest, a bit creepy. But you have to agree, it adds a whole new dimension to marketing.
Beam Inc defends "unconventional" bee campaign
28 Aug 2013 17:47
In a blog last week, I highlighted Beam Inc's new campaign to raise awareness for the fight to combat a global decline in honey bee numbers.
I also questioned Beam's wisdom in using humour (the Jim Beam Honey campaign has drafted in fictional Seinfeld lawyer Jackie Chiles to “sue the bears” for stealing honey) over what is a serious environmental issue.
The folk behind the campaign are keen to point out that their unconventional approach is not intended to make light of the matter. Instead, it is to get the attention of Jim Beam Honey's target markets of 20-something males in an “engaging and entertaining way”.
(The US$25,000 that Beam has set aside to fund a research project into falling bee numbers is certainly serious enough.)
The campaign last week was given a bit more context with the launch of its second online video, see below, starring Chiles and his fight to make the bears pay for their pilfering.
So, hats off to Beam for this push and, if I may be flippant for a moment, thanks for reversing one devastating loss - it has been 15 years since we saw Chiles and his idiosyncratic approach to the law in the final episode of the popular show.
Welcome back, Jackie. We missed you.
Heineken pedals Radlers to Africa
21 Aug 2013 16:38
Heineken's Radler beers continue to expand their presence, with the Dutch brewer confirming in first-half results today they are now available in 24 of its markets. That's 12 more than at the beginning of the year.
More surprisingly, the lemon-flavoured, low-strength beer style with its origins in 1920s Germany, has pedalled its way to Africa. Heineken's Primus Radler was launched in the Democratic Republic of Congo in April and Bourbon Radler entered La Reunion last month, a company spokesperson told just-drinks today (21 August).
For a drink that means “cyclist” in German, that's a lot of pedalling.
Beam Inc risks wrong end of stick with bee poke
19 Aug 2013 17:10
Beam Inc has taken what could be described as an unusual approach to one of the most pressing environmental concerns of the day.
While other companies that depend on honey as a raw material treat the worrying decline in bee numbers with seriousness, Beam, which makes Jim Beam Honey, has instead decided to poke fun at the issue.
Beam said yesterday (19 August): “Jim Beam Honey has hired legendary 'Seinfeld' attorney, Jackie Chiles, to sue honey's other biggest fan - the bears. That's right - it's time for bears to cease and desist from their rampant honey theft.”
Anything that brings back the fantastic Jackie Chiles - based on OJ Simpson lawyer Johnnie Cochran - can't be all bad, and Beam has promised to donate US$100 for every tweet that uses the hashtag #suethebears (up to $25,000).
But is this “frivolous fight”, as Beam itself describes it, the right tone to strike with serious global issues? Would Beam do the same with water poverty? As Jackie Chiles might say, it's egregious, preposterous, ridiculous. And not a little bit strange.
Coca-Cola Co tips creative scales with anti-obesity ads - video
13 Aug 2013 14:49
Excuse the pun, but the Coca-Cola Co is really putting its weight behind its anti-obesity marketing.
Started at the beginning of the year in the US with a TV spot, the campaign has since evolved into a multi-platform, international push that has tried to drive home Coca-Cola's message that a calorie is a calorie, no matter where it comes from, and that having fun is the best way to burn those calories off.
Say what you like about the message, you can't deny the campaign has come up with some well-crafted ads, including the latest online effort in the “Happiness is Movement” push, posted above. Some critics say Coca-Cola's adverts are on thin ice scientifically, but creatively they are surely punching above their weight.
Does A-B InBev have a different goal for Grupo Modelo?
12 Aug 2013 16:31
Anheuser-Busch InBev has sold the stake in Mexican football team Santos Laguna that it inherited through its US$20.1bn acquisition of Grupo Modelo.
Grupo Modelo's new CEO Ricardo Tadeu, who was promoted from within A-B InBev when the company bought Modelo in June, said the sale of Santos Laguna will allow Modelo to “focus on what it does best - brewing excellent beers”.
It was a slightly surprising move however as who only last month Modelo upped the number of football teams in Mexico it sponsors through its lager brand Corona.
The real reason may well be Tadeu's strident cost-cutting measures that, according to his interview with CNN's Spanish-language business site late last month, will see Modelo shed 4,000 jobs (out of 40,000) and slash expenditure by US$1bn, all within four years.
Looks like A-B InBev's takeover means it is a whole different ball game for Modelo.
First day nerves as Suntory shares make Tokyo debut
03 Jul 2013 16:17
Suntory's food and drinks unit got off to a lukewarm start on its first day of trading in Tokyo today (3 July).
Starting at JPY3,100 after an IPO that eventually raised just shy of US$4bn, the shares closed up by 1.5%. Considering the Tokyo Stock Exchange was down for the day by 3% overall, that wasn't too bad. But, Suntory will be hoping for bigger gains in the future, especially as it has made clear it intends to use the IPO money to fund overseas acquisitions in line with domestic rivals Kirin and Asahi.
Suntory last week priced its shares at the lower end of their valuation, and, according to a company spokesperson quoted by Bloomberg, the IPO was “more than three times oversubscribed by domestic investors and almost two times oversubscribed by those from overseas”.
Canadians to the rescue for Molson Coors
03 Jul 2013 16:17
“Get me a Canadian!” is not a request you hear all too often.
But earlier this year, parts of England, Belgium and France echoed to the unlikely demand after Molson Coors' Canadian unit planted fridges stacked full of its beer around the three countries. The catch? The bright red ice boxes can only be opened with a Canadian passport, hence the need for some - no doubt friendly and very polite - assistance from the northern North Americans.
Check out the YouTube clip above to see what happened.
Will AMA use "bully pulpit" to praise energy drinks ban?
17 Jun 2013 16:12
The annual meeting of the American Medical Association's policy-making body started yesterday (16 June), bringing with it the usual sharp intake of breath from the soft drinks industry.
Last year, it was the House of Delegates's tentative support for sugar taxes that brought out the sweats, while this year Forbes has already reported the AMA may support a ban on energy drinks. The body has no decision making powers but, according to Forbes, it has a “bully pulpit on public health issues” and on Friday, shares in Monster Beverage Corp dropped 7% on reports of the potential ban endorsement.
Monster is no stranger to share price swings - it fell 12% after the company released its Q1 results in May - and its stock has already rebounded somewhat in morning trading.
But Monster and fellow energy drinks makers will be hoping the good doctors don't add to the growing threat of government regulation - outlined here - before the week is over.
Craft still small beer compared to Coors Light
15 Jun 2013 10:00
Here's a quick reality check to anyone who thinks craft beer in the US is catching up with the industry's big guns.
During Molson Coors' investors day on Wednesday, CEO Peter Swinburn said last year's volume growth for the group's Coors Light brand was greater than that "of the top-ten craft brewers combined”.
Craft has about 6% of the US beer market, and is growing well ahead of the rest of the category. But judging from the above stat there is still a long way to go.