Andy Morton


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Andy MortonThe beverage business blog from Andy Morton

If you would like to offer your comments, opinions, suggest topics or just have a good rant, please feel free to email: Andy Morton.


Fridges see cool returns for Treasury Wine Estates 16 Jul 15

After a 2014 it'll want to forget, Treasury Wine Estates has some good news...


How a visit to the dentist helped Muthar Kent get ahead in business 26 Jun 15

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking...


Monster Beverage Corp backs the right horse 8 Jun 15

Rarely do sponsorship deals pay off so quickly...


It's Brew-Tang Forever as producers get creative 5 Jun 15

I've just got back from New York, where the owner of a successful string of Manhattan bars showed me one of his latest best-sellers...


Cannabis and alcohol - a potent mix 2 Jun 15

It's yet another sign that the legal marijuana business is moving closer to the alcohol industry in the US...


New Coke - the movie 11 May 15

Hot on the heels of Kidnapping Mr Heineken comes news of another explosive episode in beverage history set for the Hollywood treatment...


Carlsberg's rapid response sets the right tone 1 May 15

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches...


Electric cars keep Hennessy up with current trends 8 Apr 15

It seems even 250-year-old Cognac houses want to be like Google these days...


Diet Coke decline leaves Pepsi sitting pretty 27 Mar 15

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US...


CAGE 2015: Can we ditch our TV ad addiction? 17 Mar 15

It was a throwaway aside in a conversation about marketing spend...

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