E-commerce: World's leading brands unite under Transora e-trading exchange as industry braces for change
By just-drinks.com editorial team | 16 June 2000
The new e-business platform for the likes of Heineken International, Cadbury Schweppes, Coca-Cola and Danone is set to revolutionise trading in the drinks industry. Kate Ellerton investigates its chances of success and its impact on the industry.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The new e-business platform for the likes of Heineken International, Cadbury Schweppes, Coca-Cola and Danone is set to revolutionise trading in the drinks industry. Kate Ellerton investigates its chances of success and its impact on the industry.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
HOLLAND: Heineken CEO to step down in reshuffle
Heineken has restructured its top management, in a move that includes the retirement of current CEO and chairman Thony Ruys from October this year.
AUSTRIA: Heineken sells real estate business
Heineken said yesterday that its Austrian subsidiary Brau Union AG has signed an agreement for the divestment of its Real Estate Division. This division comprises all non-business related real estate units. The consideration of the transaction after capital gain taxes amounts to €238m.
HOLLAND: Heineken buys into Chinese brewer
Heineken has acquired a 40% stake in a Chinese brewery.
