E-commerce: World's leading brands unite under Transora e-trading exchange as industry braces for change

By just-drinks.com editorial team | 16 June 2000

The new e-business platform for the likes of Heineken International, Cadbury Schweppes, Coca-Cola and Danone is set to revolutionise trading in the drinks industry. Kate Ellerton investigates its chances of success and its impact on the industry.

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The new e-business platform for the likes of Heineken International, Cadbury Schweppes, Coca-Cola and Danone is set to revolutionise trading in the drinks industry. Kate Ellerton investigates its chances of success and its impact on the industry.

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