World's drinks giants reposition gin in fight for premium

By Simon Meads | 15 June 2001

Vodka has traditionally dominated the white spirit category, but the potential for gin to steal its thunder at the premium end is being recognised. Simon Meads reviews the strategies of the drinks majors in relation to their gin portfolios to discover the winners and the losers.

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Vodka has traditionally dominated the white spirit category, but the potential for gin to steal its thunder at the premium end is being recognised. Simon Meads reviews the strategies of the drinks majors in relation to their gin portfolios to discover the winners and the losers.

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