Women See Red Over White Wine Stereotype
By Rossman, Graham Associates | 27 January 2000
There has long been a perception that American women prefer to sip delicate white wines, but growing evidence suggests many really lust after the lingering taste of a muscular, robust red. A recent study of women wine drinkers in the New York area showed that 57 percent prefer red, and industry sources said they believe women now choose red wine as often as men.
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There has long been a perception that American women prefer to sip delicate white wines, but growing evidence suggests many really lust after the lingering taste of a muscular, robust red. A recent study of women wine drinkers in the New York area showed that 57 percent prefer red, and industry sources said they believe women now choose red wine as often as men.
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