Wishing you merry Christmas and a happy hangover!
By just-drinks.com editorial team | 23 December 2003
Following the peak summer season, Christmas and New Year is viewed by the soft drinks industry as an opportunity to make big sales. Moreover, soft drinks companies get a further boost after Christmas as consumers, feeling guilty over the excesses of the festive season, put health-related regimes - including drinking healthily - high on their list of New Year resolutions. Annette Sessions reports.
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Following the peak summer season, Christmas and New Year is viewed by the soft drinks industry as an opportunity to make big sales. Moreover, soft drinks companies get a further boost after Christmas as consumers, feeling guilty over the excesses of the festive season, put health-related regimes - including drinking healthily - high on their list of New Year resolutions. Annette Sessions reports.
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