Winning strategies in innovation

By Soft Drinks International | 4 March 2003

A recent research programme has highlighted poor recognition of innovation as a strategic competence for business as a major barrier to success in new product development. Meanwhile, failed product launches continue to cost the drinks industry dear.

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A recent research programme has highlighted poor recognition of innovation as a strategic competence for business as a major barrier to success in new product development. Meanwhile, failed product launches continue to cost the drinks industry dear.

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