Wine packaging: winning new consumers?
By Paul Gander | 31 August 2001
You can see them here and there all the way down the wine aisle of the supermarket: Brightly coloured bottles with bold or garish labels and names, which are a million miles from the traditional estate-based vintages. Paul Gander reports how marketing departments, it seems, have at last got their hands on wine, attacking new audiences with a vengeance.
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You can see them here and there all the way down the wine aisle of the supermarket: Brightly coloured bottles with bold or garish labels and names, which are a million miles from the traditional estate-based vintages. Paul Gander reports how marketing departments, it seems, have at last got their hands on wine, attacking new audiences with a vengeance.
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