COMMENT: Wine must embrace its youth
By just-drinks.com editorial team | 15 February 2002
In the first comment piece to develop from this year's Wine Evolution Conference in London, Chris Brook-Carter discusses the wine industry's reluctance and failure to embrace a new generation of drinkers. With generation X fast becoming loyal spirits drinkers, wine must act fast.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

In the first comment piece to develop from this year's Wine Evolution Conference in London, Chris Brook-Carter discusses the wine industry's reluctance and failure to embrace a new generation of drinkers. With generation X fast becoming loyal spirits drinkers, wine must act fast.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
ITALY: Frescobaldi buys out Constellation - report
Frescobaldi has bought out Constellation from its joint venture, according to press reports.
COLOMBIA: Diageo launches new look for flagship
Diageo is looking to change the image of one of its flagship brands in Colombia.
UK: Diageo launches global ads for Smirnoff Ice
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV.












