Whisky makers look beyond singles scene

By just-drinks.com editorial team | 4 October 2004

As sales of blended Scotch whisky decline, companies are looking to other product areas such as blended malts and Scotch whisky-based liqueurs for growth. Parita Chitakasem of market analyst, Euromonitor International, takes a look at some of the recent brand activity.

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As sales of blended Scotch whisky decline, companies are looking to other product areas such as blended malts and Scotch whisky-based liqueurs for growth. Parita Chitakasem of market analyst, Euromonitor International, takes a look at some of the recent brand activity.

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